Brand Manager

Samyang America, Inc.

Brea (CA)

On-site

USD 100,000 - 130,000

Full time

14 days+

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Benefits offered by this job

Annual incentive bonus

Medical/dental/vision insurance

401(k) plan with company match

Job summary

A leading food and beverage company is looking for a Manager, Brand Strategy to drive brand management and innovation. The ideal candidate will have 5-10 years of experience in CPG marketing, specifically in product development and market expansion. Responsibilities include managing a marketing team and optimizing product performance. This role offers a competitive salary range of $100,000 to $130,000 per year and additional benefits.

Qualifications

5-10 years combined marketing experience in top tier CPG companies, AND small/entrepreneurial organizations.
New product development, commercialization and launch experience in retail is mandatory.
Must have people management experience - managed a minimum of 1 person.
Bilingual in Korean and English.

Responsibilities

Develop and lead an annual strategic plan to deliver against brand/s objectives.
Identify market opportunities and gaps to drive innovation and differentiation.
Conduct deep dives into market data, consumer trends, and competitive intelligence.

Job description

Overview

Join to apply for the Manager, Brand Strategy role at Samyang America, Inc.

The base pay range is $100,000.00/yr - $130,000.00/yr.

About Samyang America Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality. Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers, from iconic spicy noodles to creative new launches. We are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture. At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them. If you’re ready to be part of a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary The Manager, Brand Strategy will lead brand management and innovation function for Samyang America New Venture brand/s.

Key Responsibilities

Strategic Product Management: Develop and lead an annual strategic plan to deliver against brand/s objectives.
Strategic Product Management: Lead brand and market expansion efforts for a brand/s in the better-for-you food space.
Strategic Product Management: Develop and execute the product strategy and roadmap, ensuring alignment with Samyang’s overall business goals.
Strategic Product Management: Own the P&L for assigned product lines, balancing profitability with competitive positioning.
Innovation and Development: Identify market opportunities and gaps to drive innovation and differentiation in instant meals, sauces, and complementary products.
Innovation and Development: Oversee the product development lifecycle, ensuring adherence to quality, cost, and timeline objectives.
Innovation and Development: Build Innovation roadmap and collaborate with HQ team, operations, and supply chain teams to deliver innovative and scalable products.
Consumer and Market Insights: Conduct deep dives into market data, consumer trends, and competitive intelligence to inform product decisions.
Consumer and Market Insights: Utilize tools like Nielsen, IRI (Circana), and consumer research to effectively manage the business, provide recommendations and uncover opportunities.
Consumer and Market Insights: Act as a voice of the customer, advocating for consumer needs and preferences in product development.
Team and Cross-Functional Leadership: Lead, manage and develop a brand marketing team (1-2 head count).
Team and Cross-Functional Leadership: Partner with marketing to develop go-to-market strategies, packaging, and messaging that resonate with target consumers.
Team and Cross-Functional Leadership: Work closely with sales teams to align product strategies with customer needs and retail requirements.
Team and Cross-Functional Leadership: Lead cross-functional teams in managing complex projects, ensuring all stakeholders meet their deliverables.
Performance Optimization: Monitor product performance metrics, including sales, margin, market share, and customer satisfaction.
Performance Optimization: Lead initiatives to optimize underperforming products or leverage successful launches for broader market penetration.
Performance Optimization: Develop and present post-launch evaluations and recommendations to senior leadership.

Requirements

5-10 years combined marketing experience in top tier CPG companies, AND small/entrepreneurial organizations
CPG Food & beverage experience is highly preferred, especially in better for you products, but not required if the candidate has experience in top-CPG non-food firms (P&G, Unilever, Colgate, Clorox etc)
New product development, commercialization and launch experience in retail is mandatory
Must have people management experience - managed a minimum of 1 person
Highly analytical with proficiency analyzing, and making recommendations based on consumption (IRI) and shipment data
Experience managing integrated marketing campaigns including paid, organic, shopper, influencer
Experience driving demand and expansion for products and partnering with sales in retail (mass, grocery, club, convenience) and DTC
Bilingual in Korean and English

Compensation and Benefits The base salary for this position is between $100,000.00 and $130,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer: Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.

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