Director, Marketing Strategy and Operations (Bilingual - Korean)

Samyang America, Inc.; Brea (CA); On-site; USD 160,000 - 180,000; Full time

Benefits offered by this job

Annual incentive bonus

Medical/dental/vision insurance

Life insurance

PTO/FTO

401(k) with company match

Job summary

Samyang America, Inc. in Brea, CA seeks a Director of Marketing Strategy & Operations who will enable cross-functional execution across Brand Strategy, Brand Innovation and IMX. You’ll align Marketing with HQ, Sales and FP&A to drive rigor, clarity and measurable impact.

The role requires 10–15+ years in marketing within top-tier CP Gs, strategic thinking, and the ability to influence senior stakeholders. Bilingual Korean skills are preferred; there is a competitive salary and comprehensive

Qualifications

• 10+ to 15+ years of marketing experience in top-tier CP GOs (CPG) environments.
• Strong understanding of brand strategy, portfolio management, and innovation processes.
• Proven experience leading cross-functional initiatives in large organizations.
• Ability to translate strategy into actionable plans and execution.

Responsibilities

• Lead cross-functional marketing initiatives across Marketing, HQ, Sales, and Finance with governance.
• Translate global brand direction into locally actionable strategies while ensuring commercial relevance.
• Partner with Sales leadership to align marketing initiatives with customer priorities and ROI targets.

Skills

Cross-functional leadership

Strategic thinking

Stakeholder influence

Bilingual Korean

Job description

Director, Marketing Strategy and Operations (Bilingual - Korean)

Full Time Brea, CA, US

Salary Range: $160,000.00 To $180,000.00 Annually

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary:

The Director Marketing Strategy & Operations serves as the strategic backbone of the Marketing organization. Reporting directly to the VP of Marketing, this role is responsible for enabling cross-functional execution of key marketing initiatives across Brand Strategy, Brand Innovation, and IMX. This leader ensures alignment and coordination between Marketing, Headquarters, Sales, and FP&A, driving operational rigor, strategic clarity, and executional excellence? The role combines strong marketing process expertise with strategic thinking and influential stakeholder management to ensure initiatives move efficiently from strategy to execution with measurable business impact.

Key Responsibilities:

• 1. Cross-Functional Enablement & Governance
  Lead coordination of major cross-functional marketing initiatives across Marketing, HQ, Sales, and Finance.
  Ensure alignment of timelines, budgets, priorities, and deliverables across stakeholders.
  Establish clear processes and governance models to streamline marketing operations.
• 2. Strategic Marketing & HQ Alignment
  Serve as the primary strategic marketing interface between local Marketing and Global Headquarters.
  Coordinate strategic planning processes including annual plans, long-range plans, and innovation roadmaps.
  Translate global brand direction into locally actionable strategies while ensuring commercial relevance.
  Partner with Sales leadership to align marketing initiatives with customer priorities.
  Represent Marketing in key customer-facing meetings when required.
• 4. Budget & Performance Management
  Coordinate marketing budgeting processes in partnership with FP&A.
  Monitor spend tracking, investment allocation, and ROI discussions.
  Support performance reviews and KPI tracking across brand initiatives.

Requirements:

• 10–15+ years of marketing experience, preferably within top-tier CPG organizations.
• Strong understanding of brand strategy, portfolio management, and innovation processes.
• Demonstrated experience leading cross-functional initiatives in complex organizations.
• Strong strategic thinking capability with ability to translate strategy into execution.
• Proven ability to influence senior stakeholders across functions and geographies.
• Experience working closely with Sales and Finance teams.

The base salary for this position is between $160,000.00 and $180,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.