Senior Manager, Integrated Marketing

Samyang America, Inc.; Brea (CA); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Annual incentive bonus

Medical/dental/vision insurance

Life insurance

PTO/FTO

401(k) with company match

Job summary

Samyang America, Inc. is seeking a Senior Manager, Integrated Marketing to lead 360 marketing campaigns across channels. You will coordinate with Global HQ, brand management, sales, e-commerce, and creative teams to drive brand awareness and conversions.

The role requires 6–12+ years of experience in top-tier CPGs or agencies, strong analytics, and proven leadership. Bilingual Korean and English are essential for collaboration with global partners.

Qualifications

• 6–12+ years in marketing at top-tier CPGs or agencies.
• 2+ years in a senior/manager role with people management.
• Strong analytical data analysis skills.
• Experience leading integrated multi-channel campaigns.
• Bilingual Korean and English (written and spoken).

Responsibilities

• Identify and develop innovative full funnel brand campaigns that build brand awareness and drive conversion.
• Lead development and execution of 360 marketing campaigns across all channels (paid media, social, OLV, retail media, influencers, shopper marketing, OOH, sampling and demos, POS).
• Manage creative agency partnerships, setting priorities, guiding strategy and overseeing budget allocations, and approvals to ensure high quality execution and cost discipline.
• Oversee and manage multiple budget lines, ensuring investments align with strategic objectives and deliver measurable impact.
• Track, analyze and report on campaign performance, leveraging data to inform optimizations and future strategies.
• Partner cross‑functionally with Global HQ, brand management, sales, e‑commerce, quality & regulation and creative to build and execute marketing campaigns.
• Lead media and creative development in collaboration with agencies and global HQ brand & integrated marketing experience teams.

Skills

Integrated marketing

Campaign management

Data analysis

Excel

PowerPoint

People management

Bilingual Korean/English

Cross-functional collaboration

Job description

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food – we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Position Summary

We are looking for a Senior Manager, Integrated Marketing to lead 360 integrated/full funnel marketing campaigns across all channels.

Key Responsibilities

• Identify and develop innovative full funnel brand campaigns that build brand awareness and drive conversion
• Lead development and execution of 360 marketing campaigns across all channels (paid media, social, OLV, retail media, influencers, shopper marketing, OOH, sampling and demos, POS) ensuring alignment with brand objectives and business goals
• Manage creative agency partnerships, setting priorities, guiding strategy and overseeing budget allocations, and approvals to ensure high quality execution and cost discipline
• Oversee and manage multiple budget lines, ensuring investments align with strategic objectives and deliver measurable impact
• Track, analyze and report on campaign performance, leveraging data to inform optimizations and future strategies
• Partner cross‑functionally with Global HQ, brand management, sales, e‑commerce, quality & regulatory and creative to build and execute marketing campaigns
• Lead media and creative development in collaboration with agencies and global HQ brand & integrated marketing experience teams

Requirements

• 6–12+ years of combined marketing experience in top‑tier CPG companies, and small/entrepreneurial organizations or creative/media agencies
• Existing senior manager or experienced manager with 2+ years of experience
• People‑management experience
• High analytical proficiency in data analysis
• Experience managing integrated marketing campaigns including paid, organic, shopper, influencer
• Experience partnering with global organizations
• Proven track record of developing and executing successful multi‑channel marketing campaigns
• Strong proficiency in Microsoft Excel and PowerPoint
• Strong project‑management skills with ability to prioritize, multi‑task and manage competing deadlines
• Bilingual in Korean and English (written and spoken)

Compensation

The base salary for this position is between $130,000.00 and $160,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.