Senior Marketing Lead, Dollar Channel & Retail Media

Procter & Gamble; Virginia Beach (VA); On-site; USD 126,000 - 157,000; Full time

Job summary

Procter & Gamble in Virginia Beach seeks a dynamic Customer Team Marketing Senior Manager to lead marketing for the Dollar Channel across Dollar General, Family Dollar, and Dollar Tree. Drive household penetration and traffic growth using digital commerce, social commerce, and integrated marketing programs.

Lead with brand-building fundamentals and collaborates across Brand, Sales, and partners to deliver value.

Qualifications

• 2+ years of relevant experience.
• Strong marketing and brand-building fundamentals.
• Ability to translate strategies and insights into effective execution.
• Strong collaboration and communication skills.
• Ability to work effectively across functions and with multiple stakeholders.
• Ability to translate consumer, shopper, brand, and customer insights into compelling marketing plans.

Responsibilities

• Dollar Channel Marketing & Growth: Develop and deliver marketing strategies and programs that drive household penetration and traffic growth across the Dollar Channel.
• Digital Commerce & Shopper Marketing: Lead digital commerce and shopper marketing activations across the channel.
• Retail Media & Social Commerce: Support development and execution of retail media and social commerce activations.
• Customer Partnership & Joint Value Creation: Build strong relationships with customer partners and help sell in marketing ideas and programs.
• Agency & Cross-Functional Leadership: Partner with Brand, Sales, Media, Analytics & Insights, agencies and external partners to deliver integrated programs.

Skills

Marketing

Brand building

Collaboration

Strategic thinking

Digital marketing

Job description

Procter & Gamble in Virginia Beach seeks a dynamic Customer Team Marketing Senior Manager to lead marketing for the Dollar Channel across Dollar General, Family Dollar, and Dollar Tree. Drive household penetration and traffic growth using digital commerce, social commerce, and integrated marketing programs.

Lead with brand-building fundamentals and collaborates across Brand, Sales, and partners to deliver value.