Customer Team Marketing Director

NCBioImpact; Charlotte (NC); On-site; USD 160,000 - 200,000; Full time

Job summary

Procter & Gamble is seeking an experienced Customer Team Marketing Director to lead customer-specific marketing strategies that drive user and household penetration growth. You will unite consumer insights with retailer needs across in-store and digital touchpoints.

Lead from insight to idea to go-to-market execution, overseeing enterprise activations, Fit-to-Win strategy, and media leadership to deliver sustainable growth with key retailers. Relocation and mobility may be required.

Qualifications

• 5+ years of relevant experience.
• Strong strategic leadership within complex, matrixed organizations.
• Ability to lead and progress through ambiguity.
• Brand-building experience from insight to activation and execution.
• Experience managing agencies or external creative partners.
• Strong collaboration, influencing skills, and stakeholder alignment.
• Ability to translate insights into compelling marketing plans.

Responsibilities

• Develop and execute customer-specific marketing strategies to grow user and household penetration.
• Lead work from insight to idea to go-to-market execution.
• Oversee enterprise activations across in-store and digital touchpoints.
• Partner across categories to align brand strategies with customer opportunities.
• Lead media planning and evaluate RMN proposals to support growth.
• Ensure disciplined execution while managing multiple priorities and stakeholders.

Skills

Strategic leadership

Ambiguity management

Brand-building

Agency management

Stakeholder collaboration

Consumer insights

Job description

Job Location

CHARLOTTE SALES OFFICE

Job Description

P&G is seeking an experienced and dynamic Customer Team Marketing Director to lead the development and execution of customer-specific marketing strategies that drive user and household penetration growth.

This role will bring together deep consumer and shopper understanding, strong brand-building fundamentals, and customer insight to identify opportunities and translate them into breakthrough marketing activations. You will lead work from insight to idea to go-to-market execution, connecting P&G's brand strategies with the unique needs and opportunities of the retailer across in-store and digital touchpoints.

Customer & Brand Activation Leadership

• Develop, sell in, and execute enterprise and brand-specific activations that unlock incremental customer growth, translating insights into ideas and go-to-market plans across Build, Remind and Buy, in-store and digitally.
• Deliver superior brand communication and content that converts by providing clear Fit-to-Win guidance to category partners and strong briefs to agencies and content creators.
• Partner across categories to bring together brand strategies and customer opportunities into cohesive, high-impact marketing plans.

Fit-to-Win & Customer Strategy

• Define and communicate the retailer Fit-to-Win across the Vectors of Superiority, providing clear strategic direction to category teams.
• Apply deep understanding of the retailer, shopper, consumer, and competitive landscape to identify opportunities and strengthen P&G's plans with the customer.
• Navigate a complex, matrixed organization to align stakeholders and translate strategy into action.

User & Household Penetration Growth

• Design and deliver the user growth strategy to drive household penetration (HHP) growth across the total business and within individual segments.
• Translate consumer, shopper, and customer insights into actionable growth strategies and activation plans.

Media Leadership

• Lead customer team media planning and the evaluation of Retail Media Network (RMN) proposals.
• Partner with category and media teams to ensure media investments support brand and customer objectives and deliver against the overall user growth strategy.

Stewardship & Execution

• Ensure plans and execution operate within all applicable stewardship guidance.
• Drive strong executional discipline while effectively managing multiple priorities, partners, and stakeholders.

Job Qualifications

We are looking for a marketing leader with a strong combination of strategic thinking, brand-building expertise, and executional leadership.

Required skills and experience:

• 5+ years of relevant experience
• Strong strategic leadership skills, particularly within highly complex and matrixed organizations
• Demonstrated ability to lead and make progress through ambiguity
• Strong brand-building experience, including taking work from insight and idea generation through activation and execution
• Experience managing agencies and/or external creative partners
• Strong collaboration and influencing skills, with the ability to align diverse stakeholders around a common strategy
• Ability to translate consumer, shopper, brand, and customer insights into compelling marketing plans
• Strong business judgment and commitment to disciplined stewardship

Why This Role

This is an opportunity to shape how P&G brands show up with a key retail customer and connect brand strategy, customer insight, media, and activation to deliver sustainable growth. The Customer Team Marketing Director will play a critical role in defining how P&G wins with consumers and shoppers across both physical and digital retail environments.

At P&G, we believe that diverse experiences help build strong leaders. Mobility is a key component of many management careers, providing opportunities to grow through different assignments, locations, and business challenges. Candidates should be prepared to consider relocation opportunities throughout your career as business needs and development opportunities arise.

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click.

Procter & Gamble participates in E-Verify.

Qualified individuals will not be disadvantaged based on being unemployed.

P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process. If you have a disability that affects your ability to complete our online application process, please visit our Disability Accommodation Page.

Job Schedule

Full time

Job Number

R000160764

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range

$159,800.00 - $199,700.00 / year