Senior Marketing Lead, Cross-Category Services

Amazon Web Services (AWS); Seattle (WA); On-site; USD 156,000 - 211,000; Full time

Job summary

AWS is seeking a Senior Manager to lead the Cross-Category Services marketing team. You will own the marketing strategy and execution for a portfolio including AWS Training & Certification, AWS Support, AWS Professional Services, and AWS Marketplace & Partner Services.

You will build a high-performing product marketing team, craft differentiated positioning, and align stakeholders across multiple audiences to accelerate customer transformation.

Qualifications

• 10+ years of professional non-internship marketing experience.
• Experience managing teams.
• Experience using data and metrics to drive improvements.
• Experience aligning with cross-functional teams.

Responsibilities

• Develop and own the marketing strategy for Training & Certification, Support, Professional Services, and Marketplace — including positioning, messaging, value propositions, and go-to-market plans.
• Synthesize customer insights, market data, and competitive intelligence to identify opportunities and shape strategy across all four businesses.
• Drive differentiated messaging that connects each service to the broader AWS customer success narrative — helping customers understand how these services accelerate transformation.
• Lead product launch strategies and associated plans, including naming, target audience definition, content development, and marketing vehicle selection.
• Continuously measure and optimize marketing performance, establishing KPIs and mechanisms for each portfolio.

Skills

Marketing leadership

Team management

Data-driven marketing

Cross-functional collaboration

Job description

AWS is seeking a Senior Manager to lead the Cross-Category Services marketing team. You will own the marketing strategy and execution for a portfolio including AWS Training & Certification, AWS Support, AWS Professional Services, and AWS Marketplace & Partner Services.

You will build a high-performing product marketing team, craft differentiated positioning, and align stakeholders across multiple audiences to accelerate customer transformation.