Senior Cross-Category Marketing Lead: Storytelling

Amazon; Seattle (WA); On-site; USD 118,000 - 160,000; Full time

Benefits offered by this job

Health insurance

RSUs

401(k) matching

Job summary

Amazon AWS is seeking a Senior Cross-Category Marketing Manager to own how our product portfolio comes to life across AWS.com and major marketing channels. You’ll define portfolio messaging and translate narratives into customer-facing messages for launches and ongoing campaigns.

You’ll work at the intersection of product marketing and channel teams, balancing strategy with craft, and coordinating across stakeholders to ensure a cohesive, high-impact customer experience across web, email, paid,

Qualifications

• 6+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams
• Experience in product marketing, brand strategy, or portfolio marketing for technology companies
• Experience developing positioning and messaging for complex, multi-product portfolios
• Strong writing and editorial skills with demonstrated ability to distill complexity into clarity

Responsibilities

• Own the top-level AWS portfolio marketing messaging, working with brand and product marketing teams to tell a cohesive story about why customers should choose AWS
• Partner with the Integrated Demand Center to map and optimize the customer journey across AWS’s major launch events, ensuring the experience feels intentional and connected from first touchpoint to conversion, not fragmented across channels
• Maintain the editorial calendar and prioritization mechanisms that govern AWS’s surfaces
• Own how AWS's 250+ products are organized, categorized, and presented across AWS.com — including the homepage and global navigation
• Partner with demand generation teams on how launches and portfolio priorities are reflected in scaled marketing channels
• Serve as the connective tissue across product marketing teams — ensuring the portfolio story is consistent everywhere customers encounter AWS

Skills

Marketing experience

Cross-functional collaboration

Editorial/writing

Messaging/positioning

B2B cloud marketing

Job description

Amazon AWS is seeking a Senior Cross-Category Marketing Manager to own how our product portfolio comes to life across AWS.com and major marketing channels. You’ll define portfolio messaging and translate narratives into customer-facing messages for launches and ongoing campaigns.

You’ll work at the intersection of product marketing and channel teams, balancing strategy with craft, and coordinating across stakeholders to ensure a cohesive, high-impact customer experience across web, email, paid,