Senior Portfolio Marketing Manager, Cross-Category

Amazon Web Services (AWS); Santa Clara (CA); On-site; USD 130,000 - 185,000; Full time

Job summary

AWS is seeking a Senior Marketing Manager to own how our product portfolio comes to life across AWS.com and our highest-visibility marketing channels. You will define how AWS’s narratives translate into customer-facing messages for major launch moments and ensure clarity across web, email, paid, and social.

This role translates complexity into clarity, shaping the structure customers navigate and the stories they encounter during big moments, while collaborating with channel teams to reach scale.

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience driving direction and alignment with cross-functional teams.
• Experience in product marketing, brand strategy, or portfolio marketing for technology companies.
• Experience developing positioning and messaging for complex, multi-product portfolios.
• Strong writing and editorial skills with demonstrated ability to distill complexity into clarity.

Responsibilities

• Own the top-level AWS portfolio marketing messaging, working with brand and product marketing teams to tell a cohesive story about why customers should choose AWS.
• Partner with the Integrated Demand Center to map and optimize the customer journey across AWS’s major launch events, ensuring the experience feels intentional and connected from first touchpoint to conversion, not fragmented across channels.
• Maintain the editorial calendar and prioritization mechanisms that govern AWS’s surfaces.
• Own how AWS's 250+ products are organized, categorized, and presented across AWS.com — including the homepage and global navigation.
• Partner with demand generation teams on how launches and portfolio priorities are reflected in scaled marketing channels.
• Serve as the connective tissue across product marketing teams — ensuring the portfolio story is consistent everywhere customers encounter AWS.

Skills

Marketing experience

Cross-functional collaboration

Messaging and storytelling

Editorial writing

Product marketing

Job description

AWS is seeking a Senior Marketing Manager to own how our product portfolio comes to life across AWS.com and our highest-visibility marketing channels. You will define how AWS’s narratives translate into customer-facing messages for major launch moments and ensure clarity across web, email, paid, and social.

This role translates complexity into clarity, shaping the structure customers navigate and the stories they encounter during big moments, while collaborating with channel teams to reach scale.