Marketing Data Products & Activation Engineer

Zelis; Boston (MA); Hybrid; USD 127,000 - 161,000; Full time

Benefits offered by this job

401k with employer match

Flexible PTO

Health benefits

Job summary

Zelis is seeking a Marketing Analytics Engineer, Data Products & Activation to build next‑gen marketing data, AI, and activation capabilities. Translate signals from marketing, website, and CRM into governed data products that empower audience intelligence, personalization, and activation.

This role matures Snowflake data assets beyond campaign tables into reusable, activation-ready products with strong governance and data contracts.

Qualifications

• 6+ years in analytics engineering or related technical analytics role.
• Advanced SQL and reusable data models in Snowflake or similar.
• Experience translating business requirements into production data products.
• Strong understanding of B2B marketing data and CRM outcomes.
• Experience with website data architecture and event design.
• Ability to design AI-ready data and context layers.

Responsibilities

• Design, build, and maintain analytics-ready data products in Snowflake.
• Co-own the marketing data product lifecycle including data contracts and refresh cadence.
• Define canonical marketing data model across Snowflake, Salesforce, and marketing platforms.
• Transform one-off audience requests into reusable segment data products with QA checks.
• Build and manage AI context layers for LLMs and AI assistants.
• Develop data structures linking website behavior to audience profiles.
• Partner with cross-functional teams to define event-streaming and activation requirements.
• Create durable data models for identity resolution, engagement scoring, and consent status.
• Build reverse ETL datasets to downstream marketing destinations.
• Establish data quality checks, monitoring, and SLAs for marketing data products.
• Support predictive lead qualification, intent scoring, and attribution with feature tables.

Skills

Advanced SQL

Analytics engineering

Snowflake

Data modeling

Marketing data fluency

AI context-layer design

Tools

Snowflake

Salesforce

HubSpot

dbt

Marketing platforms

Job description

Zelis is seeking a Marketing Analytics Engineer, Data Products & Activation to build next‑gen marketing data, AI, and activation capabilities. Translate signals from marketing, website, and CRM into governed data products that empower audience intelligence, personalization, and activation.

This role matures Snowflake data assets beyond campaign tables into reusable, activation-ready products with strong governance and data contracts.