Audience & Lifecycle Analytics Lead

Peopleconnect; Bellevue (WA); On-site; USD 123,000 - 153,000; Full time

Job summary

PeopleConnect in Bellevue, WA is seeking a Senior Marketing Data Analyst, Audience & Lifecycle to build and optimize data-driven audience experiences. You will work in Snowflake and Salesforce Marketing Cloud, shaping data inputs, executing experiments, and turning insights into personalized customer journeys.

You will partner with Marketing, Product, BI/Data, and Engineering to drive lifecycle programs, activation strategies, and measurable improvements across millions of customer interactions.

Qualifications

• 5+ years of hands-on Salesforce Marketing Cloud experience supporting production lifecycle programs, including audiences and activation.
• Strong experience in lifecycle marketing analytics, audience segmentation, and marketing automation operations.
• Meaningful experience in consumer marketing or consumer product environments, working with individual customer behavior and lifecycle signals at scale.
• Advanced SQL skills and strong hands-on Snowflake experience working directly with large customer datasets.
• Strong analytical and reporting capability, including the ability to investigate ambiguous problems, validate data, interpret results, and communicate findings clearly to business and technical leaders.
• Hands-on experience designing and evaluating experiments, including incrementality, statistical testing, or other rigorous measurement approaches.
• Curious, driven, and energized by solving ambiguous, high-impact problems with smart, collaborative people.

Responsibilities

• Build, validate, and operate audience segmentation and activation workflows in Salesforce Marketing Cloud across lifecycle programs.
• Work directly with large-scale behavioral, lifecycle, transactional, engagement, and event data in Snowflake to identify meaningful audience patterns and opportunities.
• Help shape the source eventing and data inputs needed to answer important customer and business questions, partnering closely with Product, BI, and Engineering.
• Design rigorous experiments, analyze results, and use what we learn to continuously improve audience strategy, lifecycle experiences, and personalization.
• Build clear reporting and communicate findings to leaders so evidence can move quickly into decisions, operational rules, and better product experiences.

Skills

Lifecycle analytics

Audience segmentation

Experiment design

Data storytelling

SQL

Tools

Snowflake

Salesforce Marketing Cloud

Job description

PeopleConnect in Bellevue, WA is seeking a Senior Marketing Data Analyst, Audience & Lifecycle to build and optimize data-driven audience experiences. You will work in Snowflake and Salesforce Marketing Cloud, shaping data inputs, executing experiments, and turning insights into personalized customer journeys.

You will partner with Marketing, Product, BI/Data, and Engineering to drive lifecycle programs, activation strategies, and measurable improvements across millions of customer interactions.