Senior Lifecycle Marketing Analyst — AI-Driven Personalization

Fanatics Commerce; San Mateo (CA); Hybrid; USD 100,000 - 150,000; Full time

Job summary

Fanatics Commerce is seeking a Senior Marketing Analyst to translate customer behavior into lifecycle strategies that drive personalization, experimentation, and cross‑channel messaging. You will partner with Strategy, Analytics, and Engineering to advance a holistic view of fans and to optimize engagement and retention across platforms.

The role emphasizes data‑driven storytelling, real‑time insights, and scalable analytics, with hybrid work from San Mateo, CA.

Qualifications

• 5+ years in CRM or Lifecycle Marketing analyzing customer behavior and trends.
• Strong analytical mindset with data hygiene and database marketing principles.
• Expertise in SQL and large, disparate datasets.
• Experience with real‑time CDPs or CRM systems, ideally Adobe Experience Platform and Journey Optimizer.
• Proven ability to translate complex analytics into clear, actionable insights for technical and non‑technical audiences.
• Background in retail, e‑commerce, or multi‑brand environments; familiarity with BI tools like Power BI, Superset, or MicroStrategy is a plus.

Responsibilities

• Distill data into customer intent, motivations, and friction points to guide lifecycle strategy and cross‑channel messaging.
• Lead cross‑functional collaboration with Lifecycle Marketing Strategy, Analytics, and Engineering to build a holistic customer view.
• Define measurement frameworks for onboarding, engagement, retention, and reactivation programs.
• Translate insights into compelling narratives and dashboards for diverse audiences.

Skills

CRM

Lifecycle Marketing

Customer analytics

SQL

Data storytelling

Tools

Adobe Experience Platform

Journey Optimizer

Job description

Fanatics Commerce is seeking a Senior Marketing Analyst to translate customer behavior into lifecycle strategies that drive personalization, experimentation, and cross‑channel messaging. You will partner with Strategy, Analytics, and Engineering to advance a holistic view of fans and to optimize engagement and retention across platforms.

The role emphasizes data‑driven storytelling, real‑time insights, and scalable analytics, with hybrid work from San Mateo, CA.