Senior Data Campaign Architect – Self-Service Activation

Intuit; Frisco (TX); On-site; USD 154,000 - 227,000; Full time

Job summary

Intuit seeks an experienced Staff Process Architect to lead the Data Partnership in COGS, unifying data definitions, onboarding, and audience management for in-house activation. You will architect end-to-end data workflows, champion self-service tools, and apply AI-driven automation to accelerate campaigns while ensuring governance and privacy across marketing data platforms.

You will guide a team of data partners and contractors, translate targeting intent into compliant audiences across Adobe

Qualifications

• 10+ years in marketing data operations or data management
• Ability to translate marketing intent into data requirements
• Strong cross-functional communication and leadership
• Experience leading teams including contractors or managed services
• Hands-on data analysis, SQL, ETL, and data pipeline familiarity
• Expertise in audience segmentation and activation in enterprise platforms

Responsibilities

• Unify data functions into a single end-to-end campaign data function
• Architect scalable workflows and governance models for campaign data
• Champion self-service data solutions with governance across cataloging onboarding and delivery
• Identify and implement AI and automation solutions to reduce manual effort
• Deliver governed audience foundations for natural-language targeting
• Lead data partners and ensure quality, throughput, and accountability
• Oversee audience management across martech stack and third-party activation
• Own data onboarding lifecycle with clear SLAs and data readiness
• Triage data issues across pipelines and drive cross-functional resolution
• Maintain authoritative data definitions with governance, privacy, and access controls
• Guide platform migrations with zero disruption to live campaigns
• Measure operational health and drive improvements for leadership

Skills

SQL

ETL

Data governance

Leadership

Stakeholder management

AI/Automation

Marketing data

Campaign ops

Adobe AEP/Marketo

Data onboarding

Tools

Workfront

Adobe AEP/Marketo

Job description

Intuit seeks an experienced Staff Process Architect to lead the Data Partnership in COGS, unifying data definitions, onboarding, and audience management for in-house activation. You will architect end-to-end data workflows, champion self-service tools, and apply AI-driven automation to accelerate campaigns while ensuring governance and privacy across marketing data platforms.

You will guide a team of data partners and contractors, translate targeting intent into compliant audiences across Adobe