Senior Marketing Data Strategist

AppFolio; Columbus (OH); Hybrid; USD 104,000 - 130,000; Full time

Job summary

AppFolio is seeking a Senior Marketing Data Analyst to translate performance data into actionable business insight. You will measure the full funnel, diagnose root causes, and build automated reporting across Marketing, Revenue, and Customer Marketing leadership.

You will present to senior stakeholders, defend methodologies, and design HEX dashboards to answer critical questions at a glance. This role requires advanced analytics, SQL, and experience communicating with executives.

Qualifications

• 5+ years in marketing analytics, B2B SaaS preferred.
• Advanced SQL and data warehouse experience.
• Experience with funnel analysis and attribution modeling.
• Ability to present complex data to senior leadership.
• Knowledge of dbt or similar data transformation tools.
• Experience with Tableau, HEX, or BI tools.

Responsibilities

• Own weekly, monthly, and quarterly performance reporting across the full funnel, by program, channel, segment, and campaign.
• Analyze leads, pipeline, bookings, and units by channel, segment, and sales motion.
• Quantify marketing's influence on Growth outcomes.
• Build and maintain attribution and influence models that tie marketing activity to pipeline and revenue.
• Design diagnostic dashboards in HEX that answer business questions at a glance for any audience.
• Investigate changes in performance proactively; isolate root causes across channels and funnel stages.
• Support demand modeling and forecasting for Acquisition and Growth.
• Present findings and recommendations to VP, CMO, and Finance audiences.
• Build buy‑in and manage expectations through clear status, results, and next steps.

Skills

5+ yrs marketing analytics

Advanced SQL

Funnel analytics

Python/R

AI tools

Tableau/HEX

Salesforce

dbt

MBA/quant degree

Education

MBA or advanced quantitative degree

Bachelor's in quantitative field

Tools

Salesforce

dbt

Snowflake

Tableau/HEX

Job description

AppFolio is seeking a Senior Marketing Data Analyst to translate performance data into actionable business insight. You will measure the full funnel, diagnose root causes, and build automated reporting across Marketing, Revenue, and Customer Marketing leadership.

You will present to senior stakeholders, defend methodologies, and design HEX dashboards to answer critical questions at a glance. This role requires advanced analytics, SQL, and experience communicating with executives.