Senior Marketing Data Analytics & Insights Lead

Dow Jones; Princeton (TX); On-site; USD 80,000 - 110,000; Full time

Job summary

Dow Jones is seeking a BI Analyst within Marketing Operations to build and support analytics for campaign insights across multiple business lines. You will partner with marketing teams to generate actionable data-driven insights that influence critical decisions.

You will leverage Tableau and Snowflake to integrate data from diverse sources, ensure data quality, and design scalable data models. You will manage dashboards, automate reporting with AI tools, and communicate findings to stakeholders.

Qualifications

• 5+ years of experience in data analytics.
• Experience with Tableau/Looker or similar visualization tools.
• Proficient in SQL including complex joins, views and scripting.
• Experience with ETL processes and Snowflake.
• Experience with AI tools for productivity.
• BA or BS degree or equivalent experience.
• Tableau Desktop Certification preferred.

Responsibilities

• Develop mastery of all Dow Jones data sources used in analytics.
• Use Tableau/Snowflake to aggregate and analyze data from marketing channels.
• Ensure data quality and troubleshoot validation issues.
• Support data-driven marketing projects by evaluating large datasets.
• Collaborate with data and product engineering to collect and cleanse data.
• Help stakeholders establish benchmarks and metrics for new programs.
• Tell stories with data and educate stakeholders to drive action.
• Design scalable Gold layer tables/views within the Snowflake data lake.
• Manage multiple dashboards and projects to meet deadlines.
• Execute projects with minimal supervision.
• Leverage AI tools to automate data workflows and report generation.

Skills

Data analytics

Visualization storytelling

Python/R data manipulation

SQL

AI productivity tools

Communication skills

Education

BA/BS degree or equivalent

Tableau Desktop Certification preferred

Tools

Tableau

Looker

Python

R

Snowflake

Job description

Dow Jones is seeking a BI Analyst within Marketing Operations to build and support analytics for campaign insights across multiple business lines. You will partner with marketing teams to generate actionable data-driven insights that influence critical decisions.

You will leverage Tableau and Snowflake to integrate data from diverse sources, ensure data quality, and design scalable data models. You will manage dashboards, automate reporting with AI tools, and communicate findings to stakeholders.