Senior Marketing Data Architect & AI Analytics Leader

Smarsh; United States; Remote; USD 106,000 - 141,000; Full time

Job summary

Smarsh is seeking a Senior Marketing Analyst to build the data foundation for marketing and GTM, enabling AI-driven insights and reliable answers for leadership. You will own source-system connectors, Snowflake ingestion, dbt models, and a governed semantic layer to support dashboards and forecasting.

You will partner with RevOps, IT, and GTM leadership to define metrics, ensure data quality, and deliver executive-ready analytics across Power BI, Looker, Tableau, and Omni.

Qualifications

• 5+ years of GTM, marketing, or revenue analytics, or BI.
• Advanced SQL and Snowflake or comparable cloud data warehouse.
• Hands-on dbt experience building production-grade models.
• Experience building or governing a semantic or metrics layer.
• Experience with ELT and orchestration tooling (Fivetran, Airflow).
• Deep working knowledge of Salesforce data structures and Marketo.
• Expert BI skills in Power BI/Looker/Tableau/Omni/Hex.
• Proven experience designing multi-touch attribution and ABM reporting.
• Practical, hands-on use of AI tools (Claude) in analytics.
• Track record owning an analytics roadmap and influencing senior stakeholders.
• Excellent written and verbal communication; able to turn complex analysis into a concise business narrative.

Responsibilities

• Design and build an AI-ready data foundation for marketing and GTM: governed dbt models and a semantic layer with consistent metric definitions.
• Prioritize foundation domains with RevOps and IT—starting with marketing performance and attribution, connecting to pipeline and accounts.
• Build validation and testing frameworks so AI answers are trustworthy.
• Partner with Marketing Operations and IT to deploy AI tools that answer recurring marketing questions in a self-serve way.
• Own the marketing data architecture end to end: connectors, Snowflake, transformation, orchestration, curated models.
• Build reliable pipelines using ELT tooling with monitoring and SLAs.
• Model account hierarchies and lead-to-account matching for correct roll-up.
• Own design, governance, and evolution of marketing attribution including ABM.
• Lead ABM measurement and forecasting to answer what’s working and what to do next.
• Build executive dashboards reconciled to CRM and finance data for reviews.

Skills

SQL

Snowflake

dbt

Semantic Layer

LookML

Omni

Fivetran

Airflow

Salesforce

Marketo

Bizible

Power BI

Looker

Tableau

Hex

Claude

Python

R

Education

Bachelor's degree in Analytics, Statistics, Computer Science, Business, Marketing, or a related field

Tools

Snowflake

BigQuery

Redshift

Databricks

dbt Semantic Layer

dbt

LookML

Omni

BI-native tools

Fivetran

Airflow

Salesforce

Marketo

Marketo Measure (Bizible)

Power BI

Looker

Tableau

Omni

Hex

Claude

Job description

Smarsh is seeking a Senior Marketing Analyst to build the data foundation for marketing and GTM, enabling AI-driven insights and reliable answers for leadership. You will own source-system connectors, Snowflake ingestion, dbt models, and a governed semantic layer to support dashboards and forecasting.

You will partner with RevOps, IT, and GTM leadership to define metrics, ensure data quality, and deliver executive-ready analytics across Power BI, Looker, Tableau, and Omni.