Senior Marketing Data Analyst

Plymouth Rock Company; Port Reading (NJ); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

4 weeks PTO and holidays

Health insurance on Day 1

401(k) employer contribution

Onsite gym and health center

Professional development support

Wellness program and fitness reimburse

Paid family leave options

Tuition reimbursement

Job summary

The Plymouth Rock Company is seeking a Senior Marketing Data Analyst to turn campaign and customer data into actionable guidance for our direct-to-consumer auto insurance marketing programs. You will own analysis end-to-end—from pulling and modeling data, to building dashboards, to presenting recommendations that shape media spend and campaign strategy.

You will design and maintain reporting across channels, analyze funnel metrics, and collaborate with BI teams to ensure data quality while

Qualifications

• Bachelor's degree in Marketing Analytics, Statistics, Mathematics, or a related quantitative field.
• 3–5 years of experience in marketing analytics, digital analytics, or a similar data-focused role.
• Proficiency with SQL and at least one statistical tool (e.g., R, SAS, Python).
• Experience building dashboards and reports in a BI platform such as Tableau or Power BI.
• Experience with Website analytics, conversion funnels and related metrics/tools (Heap, GA4, Fullstory, VWO).
• Solid grasp of marketing & funnel metrics — CPA, LTV, channel attribution, funnel rates, bounce rates.

Responsibilities

• Design, build, and maintain reporting and dashboards across channels (digital, direct mail, paid search, affiliate).
• Provide analytics on the end-to-end Direct Sales funnel and optimize Customer Experience.
• Analyze campaign results and acquisition data to measure ROI and improve efficiency and conversion.
• Partner with marketing channel owners to define KPIs and analytical approaches.
• Support marketing mix and channel attribution modeling and test-and-learn results.
• Monitor data feeds and tags to ensure data accuracy.
• Collaborate with Data Engineering/BI on data pipelines and self-service reporting.
• Present findings to marketing stakeholders and senior leadership.
• Mentor junior analysts on tools, techniques, and best practices.

Skills

SQL

Python/R/SAS

BI dashboards

Marketing analytics

AI analytics tools

communication

multi-project management

auto insurance experience

Education

Bachelor's degree in Marketing Analytics/Statistics/Math

Tools

Tableau

Power BI

Heap

GA4

Fullstory

VWO

Job description

The Direct Marketing team is looking for a Senior Marketing Data Analyst to turn campaign and customer data into clear, actionable guidance for our direct-to-consumer auto insurance marketing programs. You'll own analysis end-to-end — from pulling and modeling the data, to building the dashboards and reports stakeholders rely on, to presenting recommendations that shape media spend, channel mix, and campaign strategy.

RESPONSIBILITIES

• Design, build, and maintain reporting and dashboards that track customer engagement and campaign performance across channels (digital, direct mail, paid search, affiliate, and more)
• Provide analytics and actionable insights on the end-to-end Direct Sales funnel – from landing to sale – and provide concrete recommendations to optimize Customer Experience
• Analyze campaign results and customer acquisition data to identify trends, measure ROI, and recommend ways to improve efficiency and conversion
• Partner with marketing channel owners to scope reporting needs, define KPIs, and translate business questions into analytical approaches
• Support marketing mix and channel attribution modeling, and help evaluate test-and-learn campaign results
• Monitor and QA data feeds and tracking tags to ensure campaign performance data is accurate and complete
• Collaborate with Data Engineering/BI teams on data pipelines, table structures, and self-service reporting tools
• Present findings and recommendations to marketing stakeholders and, on occasion, to senior leadership
• Mentor junior analysts on tools, techniques, and best practices as needed

QUALIFICATIONS

• Bachelor's degree in Marketing Analytics, Statistics, Mathematics, or a related quantitative field
• 3–5 years of experience in marketing analytics, digital analytics, or a similar data-focused role
• Proficiency with SQL and at least one statistical tool (e.g., R, SAS, Python)
• Experience building dashboards and reports in a BI platform such as Tableau or Power BI
• Previous experience working with Website analytics, conversion funnels and related metrics and tools (Heap, GA4, Fullstory, VWO)
• Solid grasp of marketing & funnel metrics — response rates, CPA, LTV, channel attribution, funnel rates, bounce rates etc.
• Experience leveraging AI-based tools for analytics (LLMs, AI-embedded or AI-native analytical tools)
• Strong communication skills, with the ability to explain analytical findings to non-technical stakeholders
• Comfortable managing multiple projects independently and prioritizing competing requests
• Experience in personal auto insurance a plus

SALARY RANGE

The pay range for this position is $90,000 to $120,000 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.

PERKS & BENEFITS

• 4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
• Annual 401(k) Employer Contribution
• Free onsite gym and health center at our Woodbridge Location
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
• Robust health and wellness program and fitness reimbursements
• Various Paid Family leave options including Paid Parental Leave
• Tuition Reimbursement

ABOUT THE COMPANY

The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts.Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.

Location(s)

581 Main Street, Woodbridge , New Jersey 07095 , United States

Plymouth Rock is committed to a policy ofnon-discrimination and equal opportunity for all qualified applicants andemployees without regard to race, color, religion, gender, sexual orientation,age, national origin, ancestry or disability.