Senior Marketing Insights & Campaigns Lead

Bank of America; Pennington (NJ); On-site; USD 109,000 - 154,000; Full time

Benefits offered by this job

Benefits eligible

Job summary

Bank of America is seeking a seasoned professional in Pennington, NJ to deliver tactical plans and lead cross-channel marketing initiatives. You will design, develop, and optimize campaigns across Offers Management and Insight Engine channels, working with technology teams and business partners to meet aggressive timelines.

Responsibilities include translating customer experiences into technical requirements, performing UAT and production certification, and ensuring error-free deployments.

Qualifications

• 5+ years in roles related to project and initiative delivery
• Translate requirements for real-time offer display
• Manage timelines & SLAs for campaign deployments
• Perform UAT & Production Certification and monitor production
• Coordinate with technology, business lines, and marketing teams

Responsibilities

• Deliver tactical plans to achieve goals through advanced coding and metadata management
• Support and provide technical leadership for platforms and operations
• Drive cross-channel client & prospect eligibility, targeting, and platform enablement
• Interact with senior leaders and provide technical expertise for supported platforms
• Oversee campaigns across Offers Management/Insight Engine channels and subchannels

Skills

Attention to Detail

Business Operations Management

Collaboration

Project Management

Technical Strategy Development

Business Process Analysis

Decision Making

Oral Communications

Recording/Organizing Information

Solution Delivery Process

Active Listening

Analytical Thinking

Continuous Improvement

Data Quality Management

Technical Documentation

Education

High School Diploma / GED / Secondary School or equivalent

Job description

Bank of America is seeking a seasoned professional in Pennington, NJ to deliver tactical plans and lead cross-channel marketing initiatives. You will design, develop, and optimize campaigns across Offers Management and Insight Engine channels, working with technology teams and business partners to meet aggressive timelines.

Responsibilities include translating customer experiences into technical requirements, performing UAT and production certification, and ensuring error-free deployments.