Senior Marketing Campaign Lead - Data-Driven, Omnichannel

Rack Room Shoes; Charlotte (NC); On-site; USD 95,000 - 130,000; Full time

Job summary

Rack Room Shoes seeks a Senior Marketing Campaign Manager to lead planning, execution, and continuous improvement of marketing operations. You will translate the brand vision into executable programs, standardized processes, and measurable outcomes supporting growth and customer experience.

With 3-5 years of campaign marketing experience, you will guide multi-channel campaigns, collaborate with cross-functional teams, and drive analytics-based optimization to boost performance and efficiency.

Qualifications

• 3-5 years of campaign marketing experience leading integrated, multi-channel campaigns.
• Strong ability to turn data, insights, and trends into recommendations.
• Experience leading teams and managing priorities in a fast-paced environment.
• Proven track record of improving marketing processes and efficiency.

Responsibilities

• Lead content strategy and storytelling across key touchpoints.
• Translate priorities and insights into actionable campaign plans.
• Monitor campaign performance and share insights with Marketing leadership.
• Lead and develop the Content Team and Marketing Project Manager.
• Improve marketing operations including intake, prioritization, and workflow.

Skills

Marketing campaign management

Data-driven decision making

Cross-functional leadership

Analytical thinking

Tools

Google Analytics

Adobe Analytics

Workfront

Jira

Salesforce

Cordial

Job description

Rack Room Shoes seeks a Senior Marketing Campaign Manager to lead planning, execution, and continuous improvement of marketing operations. You will translate the brand vision into executable programs, standardized processes, and measurable outcomes supporting growth and customer experience.

With 3-5 years of campaign marketing experience, you will guide multi-channel campaigns, collaborate with cross-functional teams, and drive analytics-based optimization to boost performance and efficiency.