Growth & Acquisition Lead: Full-Funnel Digital Architect

Rack Room Shoes; Charlotte (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

Rack Room Shoes is seeking a Sr. Manager, Growth & Acquisition to architect and execute the paid media vision across the full funnel.

You will lead a team of specialists and remain the primary strategist for digital scaling, bridging brand awareness with conversion performance. You will own the conversion ecosystem, drive Google-centric initiatives and collaborate with cross-functional teams to deliver impactful creative and content, while relentlessly pursuing efficiency-led growth and

Qualifications

• Hands-on ability to build and optimize complex media structures from scratch.
• Deep understanding of Full-Funnel mechanics, from awareness to conversion.
• Expertise in the Google ecosystem and shifting budgets for efficiency.
• Advanced Excel skills (pivot tables, formulas, data visualization) to analyze large datasets.

Responsibilities

• Omnichannel Strategy & Google Leadership: lead full-funnel strategy for Google ecosystems.
• Social Synergy & Discovery Alignment: coordinate with Social to align budget and messaging.
• Organic & Paid Search Integration (SEO): unify paid keywords with content strategies.
• Affiliate & Partner Performance Loop: align high-intent partner traffic with paid funnels.
• Unified Budget & Efficiency Management: own Paid Media budget across channels.
• Strategic Testing & Road mapping: design experiments to test halo effects across channels.
• Platform & Execution Excellence: maintain hands-on integrity of Google/Bing accounts.
• Full-Funnel Reporting & Business Outcomes: standardize KPI dashboards for executive visibility.
• New Opportunity scoping: grow CTV/OTT/Influencer efforts with social & Affiliate.

Skills

Hands-on expert

Full-Funnel strategy

Google ecosystem mastery

Excel proficiency

Mentorship & leadership

Education

B.S./B.A. in Advertising, Communications, Journalism or Marketing

Tools

Google Analytics

Adobe

Excel

Product feed management tools

Job description

Rack Room Shoes is seeking a Sr. Manager, Growth & Acquisition to architect and execute the paid media vision across the full funnel.

You will lead a team of specialists and remain the primary strategist for digital scaling, bridging brand awareness with conversion performance. You will own the conversion ecosystem, drive Google-centric initiatives and collaborate with cross-functional teams to deliver impactful creative and content, while relentlessly pursuing efficiency-led growth and