Growth & Acquisition Lead — Full-Funnel Omnichannel

Rack Room Shoes; Charlotte (NC); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Rack Room Shoes seeks a Sr. Manager, Growth & Acquisition to architect and execute the paid media vision across omnichannel channels. You will lead a team of specialists, driving full-funnel strategy and performance scaling while ensuring efficient growth and technical excellence.

The role bridges brand awareness with conversion, owning the conversion ecosystem and aligning with Social, SEO, and Affiliate teams to optimize paid landing pages and content for total SERP dominance.

Qualifications

• This role requires hands-on expertise to build and optimize complex media structures.
• Deep knowledge of full-funnel mechanics and budget optimization.
• Experience with cross-channel attribution and omni-channel strategies.

Responsibilities

• Lead omnichannel strategy and Google leadership for full-funnel growth.
• Collaborate with Social, SEO, Affiliate to align budgets and messaging.
• Own Google/Bing accounts with technical best practices and mentoring.
• Standardize KPI dashboards and translate data into business outcomes.
• Scope new opportunities in CTV/OTT/Influencer in partnership with teams.

Skills

Hands-on leadership

Full-funnel strategy

Excel (advanced)

Google Analytics

Education

B.S./B.A. in Advertising, Communications, Journalism or Marketing

Tools

Google Analytics

Adobe

Excel

Job description

Rack Room Shoes seeks a Sr. Manager, Growth & Acquisition to architect and execute the paid media vision across omnichannel channels. You will lead a team of specialists, driving full-funnel strategy and performance scaling while ensuring efficient growth and technical excellence.

The role bridges brand awareness with conversion, owning the conversion ecosystem and aligning with Social, SEO, and Affiliate teams to optimize paid landing pages and content for total SERP dominance.