Sr. Marketing Campaign Manager - 33999

Rack Room Shoes; Charlotte (NC); On-site; USD 95,000 - 130,000; Full time

Job summary

Rack Room Shoes seeks a Senior Marketing Campaign Manager to lead planning, execution, and continuous improvement of marketing operations. You will translate the brand vision into executable programs, standardized processes, and measurable outcomes supporting growth and customer experience.

With 3-5 years of campaign marketing experience, you will guide multi-channel campaigns, collaborate with cross-functional teams, and drive analytics-based optimization to boost performance and efficiency.

Qualifications

• 3-5 years of campaign marketing experience leading integrated, multi-channel campaigns.
• Strong ability to turn data, insights, and trends into recommendations.
• Experience leading teams and managing priorities in a fast-paced environment.
• Proven track record of improving marketing processes and efficiency.

Responsibilities

• Lead content strategy and storytelling across key touchpoints.
• Translate priorities and insights into actionable campaign plans.
• Monitor campaign performance and share insights with Marketing leadership.
• Lead and develop the Content Team and Marketing Project Manager.
• Improve marketing operations including intake, prioritization, and workflow.

Skills

Marketing campaign management

Data-driven decision making

Cross-functional leadership

Analytical thinking

Tools

Google Analytics

Adobe Analytics

Workfront

Jira

Salesforce

Cordial

Job description

Summary

The Senior Marketing Campaign Manager is responsible for leading the planning, execution, and continuous improvement of the organization’s marketing operations to ensure effective, data-driven, and scalable marketing performance. This role translates Rack Room Shoes’ marketing vision and strategy into executable programs, standardized processes, and measurable outcomes that support business growth and strong customer experience.

Essential Functions

• Lead integrated content strategy, campaign storytelling, and messaging across key customer touchpoints.


• Translate business priorities, customer insights, and performance data into actionable campaign plans and recommendations.


• Monitor campaign performance, maintain KPIs and reporting frameworks, and present insights, risks, and recommendations to Marketing leadership.


• Lead, coach, and develop the Content Team and Marketing Project Manager, setting clear priorities, goals, and development plans.


• Improve marketing operations, including intake, prioritization, briefing, approvals, resource planning, workflow visibility, and documentation.


• Partner with cross-functional teams to align strategies, timelines, and deliverables.

Knowledge, Skills, and Abilities

• Retail, ecommerce, or omnichannel marketing experience.


• Experience with analytics, reporting, and workflow tools such as Google Analytics, Adobe Analytics, Workfront, Jira, or similar platforms.


• CRM experience preferred, including tools such as Salesforce, Cordial, or similar platforms.


• Lean Six Sigma experience preferred.

Minimum Requirements

• 3-5 years of campaign marketing experience leading integrated, multi-channel campaigns.


• Strong ability to turn data, customer insights, and business trends into clear recommendations.


• Experience leading teams, developing talent, and managing priorities in a fast-paced environment.


• Demonstrated success improving marketing processes, workflows, documentation, and efficiency.


• Excellent project management, communication, presentation, and stakeholder management skills.


• Strong analytical and organizational skills with ability to manage complex, cross-functional initiatives

Physical Demands

This position is primarily sedentary. Applicants, with or without accommodations, must be able to sit for extended periods, as well as occasionally stand and walk. The role requires reaching, grasping, and possessing fine motor skills for typing. Additionally, candidates should be able to lift light objects, such as files, bend or stoop to access lower drawers, and have good near vision for computer work.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment

This position is located in Charlotte, NC and the candidate must be willing to relocate, if not already in the Charlotte Metro area.
Working primarily in an office environment.

We are an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills requires of the position. All employees may have other duties assigned at any time.