Omni-Channel Campaign Marketing Manager

Wolters Kluwer; Philadelphia (Philadelphia County); Remote; USD 99,000 - 173,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

401(k)

FSA/HSA

Commuter benefits

Tuition assistance

Vacation and sick time

Paid parental leave

Job summary

Wolters Kluwer seeks a Senior Campaign Marketing Specialist to lead omni-channel marketing programs that support P&L objectives. You’ll partner with product marketing, channel experts and data teams to drive data-backed campaign strategy and execution, delivering measurable results across B2B and B2C segments.

The role emphasizes collaboration, KPI-driven planning, and tight budget adherence, with opportunities to influence customer journeys from acquisition to closed business.

Qualifications

• 3-5 years of demonstrated experience leading B2B and B2B2C digital marketing campaigns.
• Experience with creative/digital agencies and multi-channel demand generation.
• Proficiency in CRM and analytics tools (Smartsheet, Salesforce, Conductor, Domo, Adobe, GA).
• Strong Excel and PowerPoint skills and data-driven mindset.

Responsibilities

• Collaborate with product marketing and channel experts to build multi-channel plans with KPIs.
• Develop, execute and optimize B2B/B2C campaigns and reporting across channels.
• Translate data into insights to improve campaign performance and ROI.
• Manage multiple campaigns within budgets and deadlines, with clear communication.

Skills

Digital marketing

Campaign management

Strategic thinking

Communication

Education

Bachelor's degree in English, Journalism, Marketing, or related field

Tools

Smartsheet

Salesforce

Conductor

Domo

Adobe Analytics

Google Analytics

Job description

Wolters Kluwer seeks a Senior Campaign Marketing Specialist to lead omni-channel marketing programs that support P&L objectives. You’ll partner with product marketing, channel experts and data teams to drive data-backed campaign strategy and execution, delivering measurable results across B2B and B2C segments.

The role emphasizes collaboration, KPI-driven planning, and tight budget adherence, with opportunities to influence customer journeys from acquisition to closed business.