Senior Marketing & Brand Lead - Remote Growth Role

The Landline Company; Boston (MA); Vor Ort; USD 90.000 - 110.000; Vollzeit

Benefits dieser Stelle

401(k) plan

Paid time off

Flight benefits through our airline•

Company-paid life insurance

Zusammenfassung

The Landline Company is seeking a Senior Manager, Marketing & Branding to lead our marketing function as we scale. This in-house role blends strategy and execution, guiding brand position, passenger acquisition, and local market activation across Portals and Regional Connect.

You will manage budgets, collaborate with airline and city partners, build a scalable marketing operation, and translate data into campaigns that grow ridership while maintaining brand identity.

Qualifikationen

• 8–10 years of marketing experience with rising responsibility.
• In-house brand marketing with direct response focus.
• Hands-on digital marketing experience with Google and Meta.
• Experience building partnerships and grassroots campaigns.
• Ability to tailor campaigns to local geographies and markets.

Aufgaben

• Develop and own overall marketing and brand strategy for Landline.
• Build local marketing playbooks and oversee market execution across channels.
• Lead passenger acquisition efforts in paid/digital channels.
• Develop partnerships and grassroots initiatives to raise awareness.
• Represent Landline with airline partners on co-branded campaigns.
• Manage marketing budget and external agencies for results.
• Develop go-to-market plans for new routes/markets/products.

Kenntnisse

Marketing experience

In-house brand marketing

Digital marketing (Google, Meta)

Partnerships and community marketing

Localized geographies marketing

New product/market launch

Agency management

Data-driven budgeting & advocacy

Aviation industry experience (nice to)

Jobbeschreibung

The Landline Company is seeking a Senior Manager, Marketing & Branding to lead our marketing function as we scale. This in-house role blends strategy and execution, guiding brand position, passenger acquisition, and local market activation across Portals and Regional Connect.

You will manage budgets, collaborate with airline and city partners, build a scalable marketing operation, and translate data into campaigns that grow ridership while maintaining brand identity.