Remote Senior Marketing & Brand Lead: Growth & Partnerships

The Landline Company; Fort Collins (CO); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

401(k) plan

Paid time off

Flight benefits via airline partners

Company-paid life insurance

Job summary

The Landline Company is seeking a Senior Manager, Marketing & Branding to lead this function through the next stage of our growth. This is a full-time, in-house role for a marketing generalist who can operate as both strategist and executor.

Someone who thinks in terms of brand and long-term positioning but is equally comfortable running the day-to-day work of passenger acquisition, partnerships, and local market activation.

Qualifications

• 8–10 years of marketing experience with increasing responsibility.
• In-house brand marketing with focus on customer acquisition and direct response.
• Hands-on digital marketing experience (Google, Meta) supporting B2C sales.
• Experience managing partnerships and community or grassroots marketing initiatives.
• Experience marketing to localized geographies across multiple regions (US/Canada).
• Experience developing marketing strategy for new products, markets, or routes.
• Experience managing outside agencies for creative and media, including OOH/PR.

Responsibilities

• Develop and own the overall marketing and brand strategy for Landline, balancing near-term passenger acquisition with long-term brand building.
• Build a repeatable local marketing playbook for new routes and lead its execution across digital, OOH, and earned media.
• Lead passenger acquisition across direct response channels, partnering with agencies when needed.
• Build and manage a network of local and regional partnerships and grassroots initiatives.
• Represent Landline with airline partners on co-branded campaigns and launch marketing for new routes and markets.
• Develop and execute go-to-market and marketing plans for new routes, markets, and Portals locations.
• Manage relationships with outside agencies and hold them accountable to results across media and creative.
• Oversee brand identity, voice, and creative standards across all passenger touchpoints.
• Build the internal marketing function over time, including hiring junior support for execution work.
• Manage the marketing budget and allocate resources across paid media, partnerships, and traditional advertising.
• Collaborate with leadership to ensure marketing strategy aligns with broader business priorities.
• Track, report on, and iterate against key marketing, ridership, and acquisition metrics.

Skills

Brand marketing

Direct response

Partnerships

Regional marketing

Budget management

Agency management

Tools

Google Ads

Meta Ads

Job description

The Landline Company is seeking a Senior Manager, Marketing & Branding to lead this function through the next stage of our growth. This is a full-time, in-house role for a marketing generalist who can operate as both strategist and executor.

Someone who thinks in terms of brand and long-term positioning but is equally comfortable running the day-to-day work of passenger acquisition, partnerships, and local market activation.