Senior Marketing & Brand Lead — Remote Growth

The Landline Company; Fallsington (Bucks County); Sur place; USD 90 000 - 110 000; Plein temps

Avantages offerts par ce poste

401(k) plan

Paid time off

Flight benefits through our airline伙伴s

Company-paid life insurance

Résumé du poste

The Landline Company is seeking a Senior Manager, Marketing & Branding to lead this function through the next stage of our growth. This is a full-time, in-house role for a marketing generalist who can operate as both strategist and executor.

Someone who thinks in terms of brand and long-term positioning but is equally comfortable running the day-to-day work of passenger acquisition, partnerships, and local market activation.

Qualifications

• 8–10 years of marketing experience with increasing responsibility.
• In-house brand marketing with focus on customer acquisition and direct response.
• Hands-on experience managing digital marketing (Google, Meta) for B2C sales.
• Experience managing partnerships and community or grassroots marketing initiatives.
• Experience marketing to localized geographies with city-by-city campaigns.
• Experience developing and implementing marketing strategy for new products or market launches.
• Experience managing outside agencies across creative and media including OOH/PR.
• Strategic, big-picture mindset aligning marketing with brand goals.
• Data-driven with ability to advocate for budget/resources.
• Comfort representing the company with airline partners for joint marketing.

Responsabilités

• Develop and own overall marketing and brand strategy for Landline.
• Build a repeatable local marketing playbook for new route launches and execute across markets.
• Lead passenger acquisition across direct response channels with agencies when needed.
• Manage local/ regional partnerships and grassroots initiatives.
• Oversee brand identity and creative standards across touchpoints.
• Build the internal marketing function and hire junior support over time.
• Manage marketing budget and allocate resources across paid media, agencies, and tools.
• Partner with leaders to connect marketing strategy to business priorities.
• Track, report on, and iterate against key marketing metrics.

Connaissances

Marketing strategy

Brand marketing

Digital marketing

Partnerships

Local campaigns

Budget management

Data-driven

Outils

Google Ads

Meta Ads

OOH planning tools

Description du poste

The Landline Company is seeking a Senior Manager, Marketing & Branding to lead this function through the next stage of our growth. This is a full-time, in-house role for a marketing generalist who can operate as both strategist and executor.

Someone who thinks in terms of brand and long-term positioning but is equally comfortable running the day-to-day work of passenger acquisition, partnerships, and local market activation.