Brand Strategy Executive — Remote Growth Leader

Bazeta; United States; Remote; USD 180,000 - 260,000; Full time

Benefits offered by this job

Health/dental coverage

Vision insurance

Incentive stock options

401(k) match

Job summary

Fleetio, a leading SaaS platform for fleet operations, seeks a Senior Director of Brand to shape how the company looks, sounds, and shows up across all channels. You will own brand system, voice, and visual identity, guiding in-house and agency partners while reporting to the CMO.

In this remote role, you’ll drive content strategy, thought leadership, social/video, and earned media, with a focus on building a cohesive narrative that resonates with fleet operators, technicians, and executives.

Qualifications

• 10+ years in brand leadership, including 4+ years leading and developing teams.

Responsibilities

• Own brand system, visual identity, editorial voice, and design standards across web, campaigns, product surfaces, events, and sponsorships.
• Lead content and thought leadership, including long-form, owned research, and AI-driven content.
• Oversee social and multimedia efforts, including organic social and video as core channels.
• Drive earned media strategy in partnership with PR, executive visibility programs, and awards.
• Activate brand through partnerships (e.g., NASCAR) and a cohesive year-round storytelling engine.
• Hire, develop, and lead the brand and content team; manage agency partners and internal operations.

Skills

Brand leadership

Job description

Fleetio, a leading SaaS platform for fleet operations, seeks a Senior Director of Brand to shape how the company looks, sounds, and shows up across all channels. You will own brand system, voice, and visual identity, guiding in-house and agency partners while reporting to the CMO.

In this remote role, you’ll drive content strategy, thought leadership, social/video, and earned media, with a focus on building a cohesive narrative that resonates with fleet operators, technicians, and executives.