Senior Marketing Automation & Digital Experience (Remote)

EBSCO Information Services, Inc.; Charleston (WV); On-site; USD 110,000 - 158,000; Full time

Benefits offered by this job

Medical Insurance

Retirement Plan

Paid Parental Leave

Holidays and PTO

Mentoring

Job summary

EBSCO Information Services, Inc. invites a Sr. Marketing Automation Specialist — Digital Experience to join our remote-friendly marketing team. You’ll shape AI-enabled digital journeys that connect website engagement with HubSpot and ongoing marketing interactions.

You’ll combine automation, personalization, and behavioral data to move prospects from initial engagement through nurture, conversion, and qualification, while exploring AI opportunities to improve performance and productivity.

Qualifications

• 7+ years of experience in Marketing Operations or Marketing Automation.
• 2+ years of direct hands-on experience with HubSpot Marketing Hub.
• Experience designing and managing complex HubSpot workflows and nurture programs; forms, landing pages, segmentation, personalization, and digital conversion.
• Experience working with digital advertising platforms that drive traffic into digital marketing experiences.
• Strong analytical, troubleshooting, and documentation skills.

Responsibilities

• Design and implement AI-enabled digital journeys across the website and HubSpot using workflows, forms, email, segmentation, personalization, and behavioral triggers.
• Map customer journeys and build nurture programs that move prospects from anonymous visitors to known contacts and qualified engagement.
• Identify next-best actions based on prospect behavior and coordinate experiences across marketing touchpoints.
• Own the operational connection between the website and HubSpot, ensuring data is captured accurately.
• Establish standards for website-to-HubSpot tracking and data collection so engagement can support segmentation, automation and lead nurturing.
• Serve as a subject-matter expert for HubSpot automation, including emerging AI capabilities. Identify opportunities to use AI and automation to improve personalization, conversion, digital engagement, and marketer productivity.
• Help define high-value digital engagement and partner with the team to determine which behaviors should contribute to lead scoring and qualification.
• Maintain QA and documentation for major automations - including dependencies, triggers, and business rules.

Skills

Marketing Operations

HubSpot Marketing Hub

HubSpot workflows

Digital advertising

Analytical skills

HubSpot certifications

Tools

NetSuite

Job description

EBSCO Information Services, Inc. invites a Sr. Marketing Automation Specialist — Digital Experience to join our remote-friendly marketing team. You’ll shape AI-enabled digital journeys that connect website engagement with HubSpot and ongoing marketing interactions.

You’ll combine automation, personalization, and behavioral data to move prospects from initial engagement through nurture, conversion, and qualification, while exploring AI opportunities to improve performance and productivity.