Marketing Automation & Digital Experience Lead (Remote)

EBSCO Information Services, Inc.; Washington (District of Columbia); On-site; USD 110,000 - 158,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Retirement plan

Paid Parental Leave

Holidays and PTO

Mentoring program

Job summary

EBSCO Information Services is seeking a Sr. Marketing Automation Specialist — Digital Experience to shape AI-enabled digital journeys across our website and HubSpot.

You will coordinate nurturing programs, optimize conversions, and enhance personalization while ensuring accurate data capture and integration with marketing touchpoints. The role requires 7+ years in Marketing Operations, deep HubSpot experience, and a strong analytical mindset.

Qualifications

• 7+ years of experience in Marketing Operations or Marketing Automation.
• 2+ years of direct hands-on experience with HubSpot Marketing Hub.
• Experience designing and managing complex HubSpot workflows and nurture programs.
• Experience working with digital advertising platforms that drive traffic into digital marketing experiences.
• Strong analytical, troubleshooting, and documentation skills.

Responsibilities

• Design and implement AI-enabled digital journeys across the website and HubSpot using workflows, forms, email, segmentation, personalization, and behavioral triggers.
• Map customer journeys and build nurture programs that move prospects from anonymous visitors to known contacts and qualified engagement.
• Identify next-best actions based on prospect behavior and coordinate experiences across marketing touchpoints.
• Own the operational connection between the website and HubSpot, ensuring data is captured accurately.
• Establish standards for website-to-HubSpot tracking and data collection so engagement can support segmentation, automation and lead nurturing.
• Serve as a subject-matter expert for HubSpot automation, including emerging AI capabilities.
• Help define high-value digital engagement and partner with the team to determine which behaviors should contribute to lead scoring and qualification.
• Maintain QA and documentation for major automations - including dependencies, triggers, and business rules.

Skills

Marketing Operations

HubSpot Marketing Hub

HubSpot workflows

AI capabilities in marketing

Data analysis

B2B marketing

Tools

HubSpot

NetSuite

Job description

EBSCO Information Services is seeking a Sr. Marketing Automation Specialist — Digital Experience to shape AI-enabled digital journeys across our website and HubSpot.

You will coordinate nurturing programs, optimize conversions, and enhance personalization while ensuring accurate data capture and integration with marketing touchpoints. The role requires 7+ years in Marketing Operations, deep HubSpot experience, and a strong analytical mindset.