Senior Marketing Automation and AI-Driven Digital Experience

EBSCO Information Services, Inc.; Trenton (NJ); On-site; USD 110,000 - 158,000; Full time

Job summary

EBSCO Information Services, Inc. seeks a Sr. Marketing Automation Specialist — Digital Experience to shape digital journeys that connect website engagement with ongoing marketing interactions in HubSpot.

You will design AI-enabled journeys, nurture programs, and data-driven experiences across touchpoints. Join a collaborative team across Marketing, Web, Content and Marketing Operations to optimize conversions, personalize experiences, and advance lead scoring while ensuring robust QA and

Qualifications

• 7+ years of experience in Marketing Operations or Marketing Automation.
• 2+ years of direct hands-on experience with HubSpot Marketing Hub.
• Experience designing and managing complex HubSpot workflows and nurture programs.
• Experience working with digital advertising platforms that drive traffic into digital marketing experiences.
• Strong analytical, troubleshooting, and documentation skills.

Responsibilities

• Design and implement AI-enabled digital journeys across the website and HubSpot using workflows, forms, email, segmentation, personalization, and behavioral triggers.
• Map customer journeys and build nurture programs that move prospects from anonymous visitors to known contacts and qualified engagement.
• Identify next-best actions based on prospect behavior and coordinate experiences across marketing touchpoints.
• Own the operational connection between the website and HubSpot, ensuring data is captured accurately.
• Establish standards for website-to-HubSpot tracking and data collection so engagement can support segmentation, automation and lead nurturing.
• Serve as a subject-matter expert for HubSpot automation, including emerging AI capabilities.
• Help define high-value digital engagement and partner with the team to determine which behaviors should contribute to lead scoring and qualification.
• Maintain QA and documentation for major automations - including dependencies, triggers, and business rules.

Skills

Marketing Operations

HubSpot Certification

Workflow design

Digital marketing

Data analysis

Tools

HubSpot

NetSuite

Job description

EBSCO Information Services, Inc. seeks a Sr. Marketing Automation Specialist — Digital Experience to shape digital journeys that connect website engagement with ongoing marketing interactions in HubSpot.

You will design AI-enabled journeys, nurture programs, and data-driven experiences across touchpoints. Join a collaborative team across Marketing, Web, Content and Marketing Operations to optimize conversions, personalize experiences, and advance lead scoring while ensuring robust QA and