AI-Driven Marketing Automation & Digital Experience Lead

EBSCO Information Services, Inc.; Lincoln (NE); On-site; USD 110,000 - 158,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Parental leave

Paid time off

Mentoring

Job summary

EBSCO Information Services, Inc. is seeking a Sr. Marketing Automation Specialist — Digital Experience to shape AI-enabled journeys across the website and HubSpot.

You’ll connect marketing engagement with ongoing interactions, orchestrating nurture and conversion strategies. The role partners with Marketing Ops, Web, Content and Marketing Operations, reporting to the Director of Product Engagement. Remote-ready with on-site options in the US, it demands 7+ years in Marketing Ops and strong

Qualifications

• 7+ years of experience in Marketing Operations or Marketing Automation.
• 2+ years of direct hands-on experience with HubSpot Marketing Hub.
• Experience designing and managing complex HubSpot workflows and nurture programs.
• Experience working with digital advertising platforms that drive traffic into digital marketing experiences.
• Strong analytical, troubleshooting, and documentation skills.

Responsibilities

• Design and implement AI-enabled digital journeys across the website and HubSpot using workflows, forms, email, segmentation, personalization, and behavioral triggers.
• Map customer journeys and build nurture programs that move prospects from anonymous visitors to known contacts and qualified engagement.
• Identify next-best actions based on prospect behavior and coordinate experiences across marketing touchpoints.
• Own the operational connection between the website and HubSpot, ensuring data is captured accurately.
• Establish standards for website-to-HubSpot tracking and data collection so engagement can support segmentation, automation and lead nurturing.
• Serve as a subject-matter expert for HubSpot automation, including emerging AI capabilities. Identify opportunities to use AI and automation to improve personalization, conversion, digital engagement, and marketer productivity.
• Help define high-value digital engagement and partner with the team to determine which behaviors should contribute to lead scoring and qualification.
• Maintain QA and documentation for major automations - including dependencies, triggers, and business rules.

Skills

Marketing operations

HubSpot Marketing Hub

Workflow design

Digital advertising

Analytics

Tools

HubSpot

Job description

EBSCO Information Services, Inc. is seeking a Sr. Marketing Automation Specialist — Digital Experience to shape AI-enabled journeys across the website and HubSpot.

You’ll connect marketing engagement with ongoing interactions, orchestrating nurture and conversion strategies. The role partners with Marketing Ops, Web, Content and Marketing Operations, reporting to the Director of Product Engagement. Remote-ready with on-site options in the US, it demands 7+ years in Marketing Ops and strong