Senior Marketing Automation & Digital Experience (Remote)

EBSCO Information Services, Inc.; Augusta (ME); On-site; USD 110,000 - 158,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k)

Parental Leave

PTO

Mentoring program

Job summary

EBSCO Information Services is seeking a Sr. Marketing Automation Specialist — Digital Experience to shape AI-driven journeys that connect website engagement with HubSpot marketing activities.

You will design workflows, personalization, and lead nurture programs, coordinate actions across channels, and ensure clean data flows between the website and HubSpot, enabling measurable customer journeys.

Qualifications

• 7+ years in Marketing Operations or Marketing Automation.
• 2+ years hands-on HubSpot Marketing Hub experience.
• Experience designing complex HubSpot workflows, forms, landing pages, and segmentation.
• Experience with digital advertising platforms driving traffic to experiences.
• Strong analytical, troubleshooting, and documentation skills.

Responsibilities

• Design and implement AI-enabled digital journeys across the website and HubSpot using workflows, forms, email, segmentation, personalization, and behavioral triggers.
• Map customer journeys and build nurture programs that move prospects from anonymous visitors to known contacts and qualified engagement.
• Identify next-best actions based on prospect behavior and coordinate experiences across marketing touchpoints.
• Own the operational connection between the website and HubSpot, ensuring data is captured accurately.
• Establish standards for website-to-HubSpot tracking and data collection so engagement can support segmentation, automation and lead nurturing.
• Serve as a subject-matter expert for HubSpot automation, including emerging AI capabilities. Identify opportunities to use AI and automation to improve personalization, conversion, digital engagement, and marketer productivity.
• Help define high-value digital engagement and partner with the team to determine which behaviors should contribute to lead scoring and qualification.
• Maintain QA and documentation for major automations - including dependencies, triggers, and business rules.

Skills

Marketing operations

HubSpot Marketing Hub

AI capabilities in marketing

CRM/ERP integrations

Data analysis

Tools

NetSuite integrations

Tag management

Job description

EBSCO Information Services is seeking a Sr. Marketing Automation Specialist — Digital Experience to shape AI-driven journeys that connect website engagement with HubSpot marketing activities.

You will design workflows, personalization, and lead nurture programs, coordinate actions across channels, and ensure clean data flows between the website and HubSpot, enabling measurable customer journeys.