AI-Driven Marketing Automation & Digital Experience Lead

EBSCO Information Services, Inc.; Bismarck (ND); On-site; USD 110,000 - 158,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Flexible spending accounts

Retirement plan

Parental leave

PTO

Mentoring program

Job summary

EBSCO Information Services, Inc. is seeking a Sr. Marketing Automation Specialist — Digital Experience to shape AI-driven journeys across our website and HubSpot. You will connect engagement with marketing interactions, personalize experiences, and drive lead nurturing at scale.

You’ll collaborate with Marketing, Web, Content and Marketing Operations, own data connections between the site and HubSpot, and help define high-value digital engagements for a global audience. Remote-friendly role.

Qualifications

• 7+ years of experience in Marketing Operations or Marketing Automation.
• 2+ years hands-on experience with HubSpot Marketing Hub.
• Experience designing and managing complex HubSpot workflows and nurture programs.
• Experience with digital advertising platforms that drive traffic into digital marketing experiences.
• Strong analytical, troubleshooting, and documentation skills.

Responsibilities

• Design and implement AI-enabled digital journeys across website and HubSpot using workflows, forms, email, segmentation, personalization, and behavioral triggers.
• Map customer journeys and build nurture programs that move prospects from anonymous visitors to known contacts and qualified engagement.
• Identify next-best actions based on prospect behavior and coordinate experiences across marketing touchpoints.
• Own the operational connection between the website and HubSpot, ensuring data is captured accurately.
• Establish standards for website-to-HubSpot tracking and data collection so engagement can support segmentation, automation and lead nurturing.
• Serve as a subject-matter expert for HubSpot automation, including emerging AI capabilities.
• Help define high-value digital engagement and partner with the team to determine which behaviors should contribute to lead scoring and qualification.
• Maintain QA and documentation for major automations - including dependencies, triggers, and business rules.

Skills

Marketing Ops

HubSpot Marketing

Workflows design

Landing pages

Personalization

Data analysis

AI in marketing

Tools

HubSpot

NetSuite

Tracking scripts

Tag management

Job description

EBSCO Information Services, Inc. is seeking a Sr. Marketing Automation Specialist — Digital Experience to shape AI-driven journeys across our website and HubSpot. You will connect engagement with marketing interactions, personalize experiences, and drive lead nurturing at scale.

You’ll collaborate with Marketing, Web, Content and Marketing Operations, own data connections between the site and HubSpot, and help define high-value digital engagements for a global audience. Remote-friendly role.