Senior Marketing Automation & Digital Experience (Remote)

EBSCO Information Services, Inc.; Boston (MA); On-site; USD 110,000 - 158,000; Full time

Benefits offered by this job

Medical / Dental / Vision / Life / Dis

Retirement Savings Plan

Paid Parental Leave

Holidays & PTO

Mentoring program

Job summary

EBSCO Information Services is seeking a Sr. Marketing Automation Specialist — Digital Experience to shape AI-enabled digital journeys across our website and HubSpot.

You will design, implement, and optimize automated experiences that move prospects from initial engagement through nurture, conversion and qualification. You will own the website-HubSpot data connection, establish tracking standards, and work with a cross-functional team to drive measurable engagement and lead scoring.

Qualifications

• 7+ years of experience in Marketing Operations or Marketing Automation.
• 2+ years direct hands-on experience with HubSpot Marketing Hub.
• Experience designing and managing complex HubSpot workflows and nurture programs (forms, landing pages, segmentation, personalization, digital conversion).
• Experience working with digital advertising platforms that drive traffic into digital marketing experiences.
• Strong analytical, troubleshooting, and documentation skills.

Responsibilities

• Design and implement AI-enabled digital journeys across the website and HubSpot using workflows, forms, email, segmentation, personalization, and behavioral triggers.
• Map customer journeys and build nurture programs that move prospects from anonymous visitors to known contacts and qualified engagement.
• Identify next-best actions based on prospect behavior and coordinate experiences across marketing touchpoints.
• Own the operational connection between the website and HubSpot, ensuring data is captured accurately.
• Establish standards for website-to-HubSpot tracking and data collection so engagement can support segmentation, automation and lead nurturing.
• Serve as a subject-matter expert for HubSpot automation, including emerging AI capabilities and opportunities to improve personalization and marketer productivity.
• Help define high-value digital engagement and partner with the team to determine lead scoring and qualification.
• Maintain QA and documentation for major automations - including dependencies, triggers, and business rules.

Skills

Marketing Operations

Marketing Automation

HubSpot knowledge

Data analysis

Tools

HubSpot Marketing Hub

Google Analytics

NetSuite

Job description

EBSCO Information Services is seeking a Sr. Marketing Automation Specialist — Digital Experience to shape AI-enabled digital journeys across our website and HubSpot.

You will design, implement, and optimize automated experiences that move prospects from initial engagement through nurture, conversion and qualification. You will own the website-HubSpot data connection, establish tracking standards, and work with a cross-functional team to drive measurable engagement and lead scoring.