Salesforce Marketing Cloud Automation Specialist

CareFirst BlueCross BlueShield; Baltimore (MD); On-site; USD 61,000 - 120,000; Full time

Job summary

CareFirst BlueCross BlueShield seeks a Marketing Automation Specialist/Associate Data Analyst to maximize value from Salesforce Marketing Cloud and related technologies, enabling faster marketing, reduced IT dependency, and more effective customer journeys through scalable automation solutions.

The role focuses on building campaigns, automations, and data structures across the MarTech stack, with governance alignment and ongoing platform optimization.

Qualifications

• Education requirement: Bachelor's degree in a related field or 4 additional years of relevant work experience.
• Experience with marketing automation and data-driven campaigns preferred.
• Knowledge of SQL or digital campaign development technologies is a plus.

Responsibilities

• Build, configure, test, deploy and optimize campaigns, customer journeys and automations across the MarTech ecosystem using Salesforce Marketing Cloud.
• Translate marketing objectives into scalable audience, personalization and journey solutions.
• Configure and maintain data extensions, audience segments, automations and campaign data structures.
• Troubleshoot campaign and platform issues with IT, Data & Analytics and vendors.
• Partner with Marketing stakeholders to remove blockers and advance campaign delivery.
• Champion Salesforce Marketing Cloud standards, best practices and platform utilization.
• Monitor campaign performance and quality assurance processes.
• Maintain documentation for campaign builds, automations, data structures, platform standards and repeatable processes.
• Continually expand knowledge of Salesforce Marketing Cloud and MarTech trends.

Skills

Marketing automation

Campaign orchestration

Analytical skills

Cross-functional collaboration

Salesforce Marketing Cloud

Education

Bachelor's degree or equivalent experience

Tools

Salesforce Marketing Cloud

Job description

CareFirst BlueCross BlueShield seeks a Marketing Automation Specialist/Associate Data Analyst to maximize value from Salesforce Marketing Cloud and related technologies, enabling faster marketing, reduced IT dependency, and more effective customer journeys through scalable automation solutions.

The role focuses on building campaigns, automations, and data structures across the MarTech stack, with governance alignment and ongoing platform optimization.