Senior Marketing & Audience Growth Lead

Smithsonian; Washington; Sur place; USD 122 000 - 158 000; Plein temps

Résumé du poste

Smithsonian American Art Museum in Washington, DC seeks a Senior Manager, Marketing & Audience Development to lead marketing strategy, audience growth, lead generation, and analytics. You will translate insights into actionable plans, set performance metrics, and partner across departments to ensure timely, on-budget delivery of campaigns and exhibits.

This is a full-time Trust Fund position with a temporary appointment up to five years, reporting to the Office Head, Audience & Collections

Qualifications

• Bachelor’s degree from an accredited college or university required.
• 6–10 years of related marketing experience or equivalent.
• Strong marketing analytics, budgeting, and audience development skills.

Responsabilités

• Oversees staff, performance plans, and attendance; ensures coverage.
• Leads lead generation activities across websites, email, social, and paid channels.
• Develops plans to expand brand awareness and audience growth with external partners.
• Manages budgets, performance measurement, and cross-department collaboration.
• Creates reporting analytics for campaigns and informs future marketing plans.
• Partners with stakeholders to align targeting with engagement priorities.

Connaissances

Marketing strategy

Data analysis

Lead generation

Project management

Cross-functional collaboration

Communication skills

Formation

Bachelor's degree

Outils

Salesforce CRM

Salesforce Marketing Cloud

Tableau

Google Analytics

CMS

Excel/PowerPoint

Description du poste

Smithsonian American Art Museum in Washington, DC seeks a Senior Manager, Marketing & Audience Development to lead marketing strategy, audience growth, lead generation, and analytics. You will translate insights into actionable plans, set performance metrics, and partner across departments to ensure timely, on-budget delivery of campaigns and exhibits.

This is a full-time Trust Fund position with a temporary appointment up to five years, reporting to the Office Head, Audience & Collections