Senior Marketing & Audience Growth Leader

Smithsonian; Washington (District of Columbia); On-site; USD 122,000 - 158,000; Full time

Job summary

Smithsonian American Art Museum seeks a Senior Manager, Marketing & Audience Development to lead marketing strategy, audience growth, and analytics. The role reports to the Head of Audience & Collections Engagement and steers cross-functional efforts across campaigns, digital channels, and brand initiatives.

The position is a Trust Fund, temporary, not-to-exceed five years, based in Washington, DC, with full-time schedule.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• 6–10 years of related marketing/audience development experience.
• Knowledge of marketing, data management and data analysis for strategic planning and evaluation.
• Experience with Salesforce CRM, Marketing Cloud, Tableau and digital analytics tools.
• High proficiency with Excel and presentation software; strong written and verbal communication.
• Knowledge of web CMS and cross-functional collaboration.

Responsibilities

• Supervise staff: assign duties, performance plans, and attendance.; manage leaves and scheduling.
• Lead generation: coordinate websites, email, social, and digital advertising.
• Expand lead generation and brand awareness through owned/paid media; work with external consultants.
• Manage relationships with outside marketing, media, and creative vendors.
• Drive test-and-learn roadmap across channels using insights to optimize spend.
• Develop audience segments via data analysis and testing; inform planning.
• Set budgets for marketing activities and ensure on-time, within-budget delivery.
• Establish KPI definitions, reporting cadences, and analytics quality controls.

Skills

Marketing

Data management

Data analysis

Excel

Leadership experience

Analytical skills

Project management

Communication

Strategic planning

DC area knowledge

Education

Bachelor's degree

Leadership experience (3–5 years)

Tools

Salesforce CRM

Salesforce Marketing Cloud

Tableau

Google Analytics

CMS

Job description

Smithsonian American Art Museum seeks a Senior Manager, Marketing & Audience Development to lead marketing strategy, audience growth, and analytics. The role reports to the Head of Audience & Collections Engagement and steers cross-functional efforts across campaigns, digital channels, and brand initiatives.

The position is a Trust Fund, temporary, not-to-exceed five years, based in Washington, DC, with full-time schedule.