Growth-Driven Marketing & Communications Director

Smithbucklin; Washington (District of Columbia); Hybrid; USD 125,000 - 140,000; Full time

Benefits offered by this job

Employee ownership

Job summary

Smithbucklin, a 650-person employee-owned professional services company, is seeking a Director, Marketing & Communications in the Washington, DC office to lead data-driven growth through strategy, marketing technology, and audience insights.

You will translate priorities into growth plans, manage budgets, and guide junior staff while partnering with client leadership to raise brand awareness, engagement and revenue.

Qualifications

• Bachelor’s degree or equivalent experience.
• 15+ years total relevant professional experience in marketing environment.
• Proven track record for designing, leading, implementing, and tracking the performance of traditional and digital marketing and communications campaigns.
• Proficient in budgeting and financial management.
• Strong people management and project management skills.

Responsibilities

• Partner with client executive leadership to understand organizational priorities, growth objectives, market dynamics and performance challenges.
• Identify and prioritize opportunities for growth across membership, programs, events, products, partnership other revenue or engagement opportunities.
• Translate organizational goals into defined audience, marketing and growth strategies with clear objectives, measures and expected outcomes.
• Develop and deliver business cases and recommendations that help determine where client resources and investments can have the greatest impact.
• Develop and manage client marketing budgets, including tracking and reporting.
• Manage and provide day-to-day direction to junior team members, ensuring clear priorities, appropriate workload allocation, quality of work and alignment with client objectives.
• Support the professional development and growth of junior team members through coaching, regular feedback, performance guidance and identification of opportunities to build skills and take on increased responsibility.

Skills

Marketing strategy

Data analysis

Team leadership

Education

Bachelor's degree or equivalent

Tools

HTML

Basic coding

Marketing automation

Digital advertising applications

Job description

Smithbucklin, a 650-person employee-owned professional services company, is seeking a Director, Marketing & Communications in the Washington, DC office to lead data-driven growth through strategy, marketing technology, and audience insights.

You will translate priorities into growth plans, manage budgets, and guide junior staff while partnering with client leadership to raise brand awareness, engagement and revenue.