Senior Marketing Analytics Lead — Onsite in Atlanta

CoStar Realty Information; Atlanta (GA); On-site; USD 90,000 - 150,000; Full time

Job summary

CoStar Group is seeking a highly analytical Senior Analyst, Marketing Analytics to join our marketing organization in Atlanta. You will transform complex marketing and business data into actionable insights that influence media strategy, investment decisions, and customer growth.

The role requires strategic thinking, data-driven storytelling, and autonomy to own analytics initiatives from strategy through implementation, with strong collaboration across Marketing, Analytics, and Product teams.

Responsibilities

• Serve as a strategic analytics partner to Marketing and Media leadership, delivering insights and recommendations that influence media strategy, investment allocation, customer acquisition, and broader business decisions.
• Lead forecasting and scenario-planning models that project traffic, leads, and business outcomes under varying media investment scenarios.
• Translate forecasting outputs into strategic recommendations for senior leadership with clear business impact and risk assessment.
• Oversee measurement, testing and optimization efforts including structured experimentation and dashboards to enable data-driven decisions.

Job description

CoStar Group is seeking a highly analytical Senior Analyst, Marketing Analytics to join our marketing organization in Atlanta. You will transform complex marketing and business data into actionable insights that influence media strategy, investment decisions, and customer growth.

The role requires strategic thinking, data-driven storytelling, and autonomy to own analytics initiatives from strategy through implementation, with strong collaboration across Marketing, Analytics, and Product teams.