Senior Marketing Analytics Lead — Strategy & Insights

CoStar; Atlanta (GA); On-site; USD 90,000 - 140,000; Full time

Job summary

CoStar Group in Atlanta seeks a highly analytical, strategic Senior Analyst, Marketing Analytics to partner with Marketing leadership. You’ll transform complex marketing data into actionable insights shaping media strategy and growth.

You will own cross-channel measurement, forecasting, testing, audience segmentation, and data governance with autonomy and storytelling that informs senior leadership decisions. This onsite role requires five days in our Atlanta office.

Responsibilities

• Strategic Analytics: Serve as a strategic analytics partner to Marketing and Media leadership, delivering insights and recommendations.
• Forecasting, Investment & Advanced Analytics: Lead forecasting and scenario-planning models and translate outputs into strategic recommendations.
• Measurement, Testing & Optimization: Lead evaluation of marketing tests with structured experimentation frameworks and clear KPIs.
• Data Governance, tracking & implementation: Establish data integrity standards and troubleshoot tracking and data-quality issues.

Job description

CoStar Group in Atlanta seeks a highly analytical, strategic Senior Analyst, Marketing Analytics to partner with Marketing leadership. You’ll transform complex marketing data into actionable insights shaping media strategy and growth.

You will own cross-channel measurement, forecasting, testing, audience segmentation, and data governance with autonomy and storytelling that informs senior leadership decisions. This onsite role requires five days in our Atlanta office.