Senior Analyst, Marketing Analytics

CoStar; Atlanta (GA); On-site; USD 90,000 - 140,000; Full time

Job summary

CoStar Group in Atlanta seeks a highly analytical, strategic Senior Analyst, Marketing Analytics to partner with Marketing leadership. You’ll transform complex marketing data into actionable insights shaping media strategy and growth.

You will own cross-channel measurement, forecasting, testing, audience segmentation, and data governance with autonomy and storytelling that informs senior leadership decisions. This onsite role requires five days in our Atlanta office.

Responsibilities

• Strategic Analytics: Serve as a strategic analytics partner to Marketing and Media leadership, delivering insights and recommendations.
• Forecasting, Investment & Advanced Analytics: Lead forecasting and scenario-planning models and translate outputs into strategic recommendations.
• Measurement, Testing & Optimization: Lead evaluation of marketing tests with structured experimentation frameworks and clear KPIs.
• Data Governance, tracking & implementation: Establish data integrity standards and troubleshoot tracking and data-quality issues.

Job description

Senior Analyst, Marketing Analytics

Job Description

CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.Apartments.comApartments.com is the nation’s #1 rental marketplace for owners, property managers and consumers. Apartments.com is the network that millions of renters every year rely on to find their new place, is continuing to grow our industry-leading sales force. We provide apartment Property Managers and Owners with a platform to market their property listings and the industry’s most comprehensive virtual tools to attract the most and highest-quality renters. The Apartments.com Network includes Apartments.com, ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com, and eight other leading rental sites. Our suite of services includes digital advertising, social and reputation management, and market analytic solutions which delivers innovative tools for our customers.Learn more about Apartments.com.OverviewWe are seeking a highly analytical, strategic, and data-driven Senior Analyst, Marketing Analytics to join our marketing organization. This role will serve as a strategic analytics partner to Marketing leadership, transforming complex marketing and business data into actionable insights that influence media strategy, investment decisions, customer acquisition, and business growth.The ideal candidate combines deep analytical expertise with strong business acumen and leadership facing communication skills. This individual will take ownership of high-impact analytics initiatives from strategy through implementation, developing scalable measurement frameworks, forecasting methodologies, reporting solutions, and analytical capabilities that enable leaders to make faster, more informed decisions.As a key partner across Marketing, Media, Product, Analytics teams, the Senior Analyst will lead and evaluate cross-channel performance, identify emerging opportunities and risks, and develop recommendations that shape future marketing investments. This role will also play a critical role in advancing our marketing measurement capabilities, including attribution, audience strategy, digital analytics, mobile app measurement, and data quality.The Senior Analyst will be expected to operate with a high degree of autonomy, proactively identify opportunities, influence senior stakeholders through data-driven storytelling, and translate analytical findings into clear business actions and measurable outcomes.This position is 5 days onsite in our Atlanta office.

Key Responsibilities

Strategic Analytics

• Serve as a strategic analytics partner to Marketing and Media leadership, delivering insights and recommendations that influence media strategy, investment allocation, customer acquisition, and broader business decisions.
• Establish and own monthly paid media performance dashboard & develop leadership-ready narratives, and strategic recommendations that synthesize cross-channel results, business drivers, emerging trends, risks, and opportunities into clear recommendations for leadership.
• Proactively identify performance opportunities and emerging trends, moving beyond reporting what happened to explain why it happened, what it means for the business, and what actions should be taken next.

Forecasting, Investment & Advanced Analytics

• Lead the development and implementation of forecasting and scenario-planning models that project traffic, leads, and business outcomes under varying media investment scenarios.
• Translate forecasting outputs into strategic recommendations for senior leadership, clearly articulating expected business impact, investment opportunities, risks, and trade-offs.
• Conduct competitive and market analysis to benchmark performance, identify shifts in the marketing landscape, and uncover opportunities for growth.

Measurement, Testing & Optimization

• Lead analytical evaluation of marketing tests, partnering with channel owners to design and implement structured experimentation and measurement frameworks, establishing clear hypotheses, KPIs, success criteria, and post-campaign learning agendas.
• Serve as a Marketing Analytics subject matter expert for mobile measurement, attribution, and performance analytics, helping guide the evolution of the organization’s app measurement capabilities.
• Lead the analytical development and measurement of audience strategy, leveraging first-party, third-party, and syndicated data to identify high-value customer segments and opportunities for improved targeting.

Data Governance, tracking & implementation

• Establish and maintain strong standards for data integrity, measurement governance, reporting consistency, and analytical quality across marketing platforms and reporting environments.
• Proactively identify, troubleshoot, and drive resolution of tracking, tagging, attribution, instrumentation, and data-quality issues that could affect business decisions.
• Monitor feed health