Senior Marketing Analytics Manager - Web & SEO Strategy

American Chemical Society; Washington (District of Columbia); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Paid vacation

Paid sick leave

Dental insurance

Vision insurance

Retirement benefits

Disability insurance

Flexible spending account

Job summary

American Chemical Society is seeking a Senior Marketing Analytics Manager to lead enterprise-level web analytics across ACS.org and related sites. You will design scalable analytics and tagging solutions, establish data governance, and translate complex data into actionable insights for content, marketing, product, and digital teams.

You will drive SEO analytics, mentor staff, and collaborate with vendors to ensure data quality and impactful measurement.

Qualifications

• Bachelor’s degree or equivalent experience in marketing analytics or related field.
• 7+ years of experience in analytics across multiple channels (web, paid, email, search, social).
• Experience implementing and using analytics tools like Adobe Analytics, Launch, and GTM; familiarity with CMS and SEO analytics.

Responsibilities

• Lead development and operation of web analytics and SEO capabilities to track site usage and optimize content.
• Advise leadership with dashboards, analyses, and recommendations to drive digital performance.
• Shape the strategic direction of the enterprise web analytics program in alignment with priorities.
• Create training and resources to raise analytics literacy across ACS
• Manage analytics vendor relationships, priorities, and deliverables.

Skills

Analytical thinking

Stakeholder management

Cross-functional collaboration

Strategic thinking

Communication

Education

Bachelor’s degree in Marketing/Data Science/CS/Engineering

Tools

Adobe Analytics

Google Tag Manager

Adobe Launch

Content Management Systems

SEMRush

Job description

American Chemical Society is seeking a Senior Marketing Analytics Manager to lead enterprise-level web analytics across ACS.org and related sites. You will design scalable analytics and tagging solutions, establish data governance, and translate complex data into actionable insights for content, marketing, product, and digital teams.

You will drive SEO analytics, mentor staff, and collaborate with vendors to ensure data quality and impactful measurement.