Senior Marketing Intelligence Lead (Hybrid)

American College of Surgeons; Chicago (IL); Hybrid; USD 120,000 - 135,000; Full time

Benefits offered by this job

Vacation/holidays

Tuition Reimbursement

Medical coverage

Dental & Vision

401(k) Matching

Pension Plan

Flexible Spending Medical/Dependent

Employee Assistance Program

Disability Insurance

Life Insurance

Domestic Partner Coverage

Job summary

The Senior Manager, Marketing Intelligence at the American College of Surgeons leads the analytics agenda for marketing. You will transform CRM/AMS data, marketing automation, and web signals into predictive insights, attribution clarity, and action-ready recommendations for senior leadership.

Based in our Chicago office with a hybrid schedule (3 days in-office, 2 remote), you will build audience models, oversee multi-touch attribution, and guide investment decisions across the portfolio.

Qualifications

• Experience building predictive models (propensity, LTV, churn) and translating into marketing actions.
• Deep knowledge of multi-touch attribution methodologies and tradeoffs.
• Proficient BI/visualization tools and data storytelling for executives.
• Experience with marketing automation and CRM/AMS platforms and data structures.
• Ability to design and interpret rigorous A/B and multivariate tests.

Responsibilities

• Define and lead ACS's marketing intelligence strategy and data infrastructure.
• Develop predictive models and audience segmentation frameworks.
• Own attribution and measurement across paid, owned, and earned channels.
• Translate complex data into clear, actionable narratives for senior leadership.
• Collaborate with Marketing Managers to ensure data-informed campaigns and measurement.
• Partner with IT/marketing ops to integrate CRM/AMS, Marketo, and analytics tools.
• Design rigorous testing frameworks (A/B and multivariate) with statistical rigor.
• Explore AI/ML techniques to accelerate segmentation and forecasting.

Skills

Marketing analytics

Business intelligence

Data science

A/B testing design

Executive storytelling

AI/ML concepts

Education

Bachelor's degree required; advanced degree preferred

Tools

Power BI

Marketo

Job description

The Senior Manager, Marketing Intelligence at the American College of Surgeons leads the analytics agenda for marketing. You will transform CRM/AMS data, marketing automation, and web signals into predictive insights, attribution clarity, and action-ready recommendations for senior leadership.

Based in our Chicago office with a hybrid schedule (3 days in-office, 2 remote), you will build audience models, oversee multi-touch attribution, and guide investment decisions across the portfolio.