ACS Data Analytics Applications Product Marketing Manager

Advantest America; San Jose (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

Advantest America is seeking a dynamic Product Marketing Manager to drive marketing for AI Data Analytics application products. The role blends technical understanding, marketing expertise, and strategic vision to grow adoption of AI solutions.

You will lead GTM strategy, market analysis, and content creation, collaborate with partners, support sales, and engage customers to align roadmap with validated use cases.

Qualifications

• Experience in product marketing for AI or semiconductor domains.
• Strong strategic thinking with cross-functional collaboration.
• Proven track record in go-to-market execution and marketing programs.

Responsibilities

• Define the application requirements along with industry's trend.
• Collaborate with ACS strategic partners to launch market-ready applications.
• Support Global Account Managers in ACS Solution penetration strategy.
• Own the 4Ps including Go-to-Market Strategy, Product Structure, ERP coding, MRD and roadmaps.
• Conduct market research to identify trends, TAM, pricing models, ROI, and competition.
• Define messaging, positioning, and value propositions for ACS Solutions.
• Develop go-to-market plans with cross-functional teams for launches and penetration.
• Create marketing content including collateral, case studies, and event materials.
• Provide sales enablement tools, demos, and trainings.

Skills

Product marketing

Go-to-Market

Market research

Content creation

Sales enablement

Customer engagement

Strategic planning

Tools

ERP

Job description

Job Description

We are seeking a dynamic and strategic Product Marketing Manager to join our team and lead the marketing efforts for our AI Data Analytics application products. This role requires a blend of technical understanding, marketing expertise, and strategic vision to drive the adoption and growth of our AI solutions. The ideal candidate will have a deep understanding of AI technologies and Semiconductor Customer Needs, combined with a proven track record in product marketing.

Your primary responsibilities will encompass a broad range of activities, including but not limited to:

• Define the application requirements along with industry's trend.
• Collaborate with ACS strategic partners to launch market‑ready applications.
• Support Global Account Managers in ACS Solution penetration strategy.

Responsibilities include:

• Product definition: Own the product marketing 4Ps including Go-to-Market Strategy, Product Structure and setting Product code in ERP, Product Definition including MRD and working with technical marketing to define roadmap, Pricing and Value assessment, and product marketing Promotion Plan.
• Market Analysis & Strategy: Conduct market research to identify trends, Total Addressable Market (TAM), pricing models, customer ROI, and competitive landscape. Develop and execute comprehensive marketing strategies to position ACS Solutions effectively.
• Product Positioning: Define and communicate the unique value propositions of ACS Solutions. Craft compelling messaging and positioning statements that resonate with target audiences.
• Go-to-Market Planning: Work with BU and BDs for revenue planning and value penetration. Develop and implement go-to-market plans for new product launches and updates. Coordinate cross-functional teams to ensure successful product launches and market penetration.
• Content Creation: Create and manage a variety of marketing content, including product collateral, case studies, target customer events presentations. Ensure all content is aligned with marketing objectives.
• Sales Enablement: Provide the sales account team with the necessary tools and training to sell ACS Solutions effectively. Develop sales kits, product demos, and training materials and conduct product sales trainings.
• Customer Engagement: Work closely with customers to align on roadmap strategy, anchor valid use cases, and develop customer success stories. Use insights to refine marketing strategies and define product offerings.