Marketing Analytics Lead: Insights & Growth

American Clean Power Association (ACP); Washington (District of Columbia); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

401k

PTO

Sick leave

Commuter benefits

Wellness reimbursement

Tuition reimbursement

Job summary

American Clean Power Association (ACP) seeks a Senior Manager, Marketing Analytics & Insights to lead marketing measurement, audience intelligence, and performance reporting across membership, events, sponsorships, and digital channels. You will develop frameworks, benchmarks, and models to inform ACP’s growth strategy and communicate insights to leadership.

The role partners with Growth Marketing and cross-functional teams to turn data into actionable recommendations, build dashboards, and

Qualifications

• Bachelor’s degree or equivalent experience in marketing, analytics, or related field.
• 6+ years in marketing analytics or related discipline with increasing scope and responsibility.
• Experience analyzing marketing funnels, audience behavior, and campaign performance across channels.

Responsibilities

• Develop and maintain ACP's marketing measurement framework across brand, audience engagement, demand generation, membership, events, sponsorships, and revenue outcomes.
• Analyze performance across brand, content, digital channels, membership, events, and growth initiatives to identify trends and optimization opportunities.
• Build dashboards and executive-level reporting connecting marketing activity to goals and ROI.
• Develop benchmarks, forecasts, and performance models to inform strategic priorities.
• Partner with Senior Director, Growth Marketing to evaluate marketing effectiveness and translate data into insights and recommendations.
• Develop audience segmentation models and journeys across ACP touchpoints.
• Identify conversion points and optimization opportunities across the marketing funnel.

Skills

Marketing analytics

Audience segmentation

Attribution methodologies

Forecasting

Dashboards & reporting

Executive reporting

Cross-functional partnership

Presentations

Education

Bachelor’s degree in marketing, business, analytics, statistics, economics, communications, or related field

Tools

CRM systems

Marketing automation

Web analytics

SEO/SEM

Data visualization tools

Marketing technology platforms

Job description

American Clean Power Association (ACP) seeks a Senior Manager, Marketing Analytics & Insights to lead marketing measurement, audience intelligence, and performance reporting across membership, events, sponsorships, and digital channels. You will develop frameworks, benchmarks, and models to inform ACP’s growth strategy and communicate insights to leadership.

The role partners with Growth Marketing and cross-functional teams to turn data into actionable recommendations, build dashboards, and