Senior Marketing Leader - Growth, CRM & Multichannel

American College of Surgeons; Chicago (IL); Hybrid; USD 170,000 - 210,000; Full time

Benefits offered by this job

Vacation, personal, and sick hours

13 paid holidays

Tuition Reimbursement

Medical – BCBS

Dental, Vision, and Prescription drugs

403(b) Matching Program

Pension Plan

Employee Assistance Program

Short/Long Disability

Life Insurance

Domestic Partner Coverage

Job summary

The American College of Surgeons (ACS) seeks an AVP of Marketing to drive growth in member acquisition, engagement, and retention from a hybrid Chicago base. Lead a modern marketing function across email/CRM, paid digital, SEO/SEM, social, and analytics, with a hands-on leadership style and a focus on attribution and ROI.

You'll manage five direct reports and shape a strategy that scales up ACS's Quality Programs and educational products, leveraging AI tools for optimization and personalization.

Qualifications

• The candidate will design and lead a multichannel marketing strategy with measurable growth.
• Experience building and scaling testing programs (A/B, multivariate) is required.
• Proven ability to manage marketing automation/CRM platforms and data-driven campaigns.

Responsibilities

• Design and lead an integrated marketing strategy driving growth in membership, engagement, and renewal.
• Own ROAS targets and budget, coordinating across paid and owned channels.

Skills

Multichannel campaigns

A/B testing

Data-driven decisions

Marketing automation

CRM/AMS

Power BI

AI in marketing

Budget management

Leadership

Education

Bachelor’s degree or higher

Advanced degree preferred

Tools

Marketo

Power BI

Job description

The American College of Surgeons (ACS) seeks an AVP of Marketing to drive growth in member acquisition, engagement, and retention from a hybrid Chicago base. Lead a modern marketing function across email/CRM, paid digital, SEO/SEM, social, and analytics, with a hands-on leadership style and a focus on attribution and ROI.

You'll manage five direct reports and shape a strategy that scales up ACS's Quality Programs and educational products, leveraging AI tools for optimization and personalization.