Senior Marketing Analytics Manager: MMM/MTA Insights

Transcend Solutions; Englewood Cliffs (NJ); Hybrid; USD 100,000 - 130,000; Full time

Job summary

A leading analytics firm is looking for a Senior Manager, Business Insights & Analytics in Englewood Cliffs, NJ. The role requires 8+ years in media data and analytics, strong expertise in MMM & MTA, and experience in developing executive reporting. Responsibilities include defining media analytics to support marketing objectives and providing actionable insights to improve customer acquisition. This contract position offers a hybrid working model.

Qualifications

• 8+ years of media data, analytics and insights experience (paid search/social, display, affiliate marketing, ecommerce/CPG).
• Experience in developing reporting, measurement and insights across full-funnel media campaigns.
• Direct experience with MMM/MTA measurement and understanding of the components and metrics.

Responsibilities

• Define and manage paid media analytics and reporting for marketing objectives.
• Lead the analysis and development of executive-friendly marketing/media reports.
• Provide action-oriented insights across full funnel paid media strategy.

Skills

MMM & MTA

Insights-led executive reporting

Paid Media knowledge

Education

Bachelor's degree or higher in Marketing or related fields

Job description

A leading analytics firm is looking for a Senior Manager, Business Insights & Analytics in Englewood Cliffs, NJ. The role requires 8+ years in media data and analytics, strong expertise in MMM & MTA, and experience in developing executive reporting. Responsibilities include defining media analytics to support marketing objectives and providing actionable insights to improve customer acquisition. This contract position offers a hybrid working model.