Senior Marketing Analytics Analyst – MMM Insights & Strategy

ManpowerGroup; McLean (VA); On-site; USD 51,000 - 73,000; Full time

Benefits offered by this job

Medical plans

Dental plan

Vision plan

HSA

401(k) with match

Weekly pay

Job summary

ManpowerGroup is seeking a Sr Analyst, Marketing Analytics to join the Strategy, Insights, and Analytics organization. The role supports internal consulting across teams with a focus on MMM and marketing analytics.

Primarily onsite in McLean, VA (4 days/week) or Dallas, TX (4 days/week). The position involves collaborating with Data Science and marketing stakeholders, validating data inputs, and turning complex econometric modeling into decision-ready insights.

Qualifications

• 2+ years of MMM or marketing analytics experience.
• Experience with econometric methods such as multivariate regression or Bayesian approaches.
• Intermediate Excel with data analysis, transformation, lookups and Pivot tables.
• SQL experience to support data work and analysis workflows.
• Ability to present MMM insights to senior leadership.

Responsibilities

• Collaborate across Data Science, Marketing Analytics and stakeholders to support regional MMM program management.
• Own collection and validation of modeling data inputs for econometric analysis.
• Review model iterations and provide feedback to Data Science partners.
• Develop Marketing Performance tools and translate analysis into insights and recommendations.
• Lead data input timelines for MMM analysis including internal and external sources.

Skills

MMM experience

Econometric modeling

Excel

SQL

Executive presentations

Tools

Pivot tables

Data visualization

Job description

ManpowerGroup is seeking a Sr Analyst, Marketing Analytics to join the Strategy, Insights, and Analytics organization. The role supports internal consulting across teams with a focus on MMM and marketing analytics.

Primarily onsite in McLean, VA (4 days/week) or Dallas, TX (4 days/week). The position involves collaborating with Data Science and marketing stakeholders, validating data inputs, and turning complex econometric modeling into decision-ready insights.