Senior Marketing Analytics Lead – MMM & Insights

ManpowerGroup; Dallas (TX); On-site; USD 51,000 - 73,000; Full time

Benefits offered by this job

Medical plan

Prescription Drug plan

Dental plan

Vision plan

Health Savings Account

Flexible Spending Accounts

Life insurance

Disability insurance

Business travel insurance

401(k) with match

Weekly pay

Job summary

ManpowerGroup is seeking a Sr Analyst, Marketing Analytics to join our Strategy, Insights, and Analytics organization. The role focuses on supporting internal consulting across teams and turning complex econometric modeling into decision-ready insights.

The candidate will work on regional MMM projects, own data inputs, review model iterations with Data Science partners, and translate findings into executive-ready presentations for senior leadership.

Qualifications

• 2+ years of professional experience in Marketing Mix Modeling (MMM) or related analytics.
• Experience with econometric modeling approaches (multivariate linear or Bayesian).
• Intermediate Excel skills for data analysis and pivots.
• SQL experience to support data workflows.

Responsibilities

• Support MMM program management across Data Science and Marketing stakeholders.
• Own collection and validation of modeling data inputs for econometric analysis.
• Review model iterations and provide feedback to Data Science partners.
• Develop Marketing Performance tools and translate analysis into insights for stakeholders.
• Lead data input timelines for MMM analyses from internal and external sources.

Skills

MMM experience

Econometric modeling

Excel

SQL

Executive presentations

Job description

ManpowerGroup is seeking a Sr Analyst, Marketing Analytics to join our Strategy, Insights, and Analytics organization. The role focuses on supporting internal consulting across teams and turning complex econometric modeling into decision-ready insights.

The candidate will work on regional MMM projects, own data inputs, review model iterations with Data Science partners, and translate findings into executive-ready presentations for senior leadership.