Senior Marketing Analytics Manager

Resorts World Las Vegas LLC; Las Vegas (NV); On-site; USD 120,000 - 160,000; Full time

Job summary

Resorts World Las Vegas is seeking a Manager, Marketing Analytics to lead analytical projects supporting the Database Marketing team. You will drive multiple analyses to refine customer segmentation, evaluate incentives, and identify growth opportunities to increase revenue and loyalty.

The role requires strong statistical modeling, SQL, Excel, and collaboration with cross-functional stakeholders. This position is on-site at a luxury resort with a focus on data-driven decision making to optimize

Qualifications

• Requires 4+ years of database marketing, customer analytics or related experience.
• Strong background in statistical modeling for marketing applications.
• Proficient in SQL, Excel and BI/reporting tools.

Responsibilities

• Lead marketing analytics initiatives for existing database/loyalty programs.
• Identify opportunities to improve programs through segmentation and incentives.
• Design and evaluate A/B tests; provide actionable recommendations.
• Prepare reports on historical performance and test results for stakeholders.
• Collaborate with property stakeholders to address analytical needs.

Skills

Marketing analytics

A/B testing

Customer segmentation

Statistical modeling

SQL

MS Excel

Communication

Project management

Education

Bachelor’s degree in Math/Statistics/Marketing/Finance/Business/Analytics

Tools

SPSS

SAS

SQL

Tableau

Job description

Resorts World Las Vegas is seeking a Manager, Marketing Analytics to lead analytical projects supporting the Database Marketing team. You will drive multiple analyses to refine customer segmentation, evaluate incentives, and identify growth opportunities to increase revenue and loyalty.

The role requires strong statistical modeling, SQL, Excel, and collaboration with cross-functional stakeholders. This position is on-site at a luxury resort with a focus on data-driven decision making to optimize