Marketing Analytics Leader: Drive Growth with Data

Las-Vegas-Convention-and-Visitors-Authority; Las Vegas (NV); On-site; USD 90,000 - 120,000; Full time

Job summary

The Las Vegas Convention and Visitors Authority seeks a Manager of Marketing Analytics to lead analytics across all marketing activities, from websites to social media, ads, PR, and new platforms. The role turns data into actionable recommendations for leadership and drives improvements in measurement and decision‑making.

The ideal candidate combines advanced analytics with cross‑channel insight, builds automated dashboards, and partners with internal teams and agencies to optimize marketing

Qualifications

• Advanced analytics skills with ability to translate raw data into practical business insights.
• Experience assessing cross‑channel marketing performance and incrementality.
• Proven ability to present analysis to executive and nontechnical audiences.
• Hands‑on experience with marketing analytics platforms and data warehouses.

Responsibilities

• Lead marketing analytics across the ecosystem and deliver actionable recommendations.
• Build and maintain automated dashboards, reporting, and data pipelines using AI tools where appropriate.
• Evaluate data sources and methodologies, identify gaps, and propose improvements.
• Partner with internal teams and external agencies to improve data‑informed decisions and execution.
• Synthesize performance into executive insights and present to senior leadership with recommended actions.

Skills

Advanced analytics

Cross-channel analytics

Executive communication

Data storytelling

Dashboard design

SQL querying

Education

Bachelor’s degree in Marketing, Business Analytics, Statistics, or related field

High school diploma + 4 years of equivalent experience

Tools

Sprinklr

Emplifi

Muck Rack

Google Analytics

Profound

Google Search Console

Snowflake

SQL

AI tools

Job description

The Las Vegas Convention and Visitors Authority seeks a Manager of Marketing Analytics to lead analytics across all marketing activities, from websites to social media, ads, PR, and new platforms. The role turns data into actionable recommendations for leadership and drives improvements in measurement and decision‑making.

The ideal candidate combines advanced analytics with cross‑channel insight, builds automated dashboards, and partners with internal teams and agencies to optimize marketing